“We’re so happy to launch Scentsa in Mexico at Sephora,” says Jan Moran, founder and Co-CEO of Crescent House Publishing Inc., and the creative force behind Scentsa.
Carlsbad, CA (PRWEB) November 08, 2011
After revolutionizing the fragrance shopping experience in Sephora stores across North America, the Scentsa® Fragrance Finder for Sephora is now coming to Mexico. The Scentsa® Fragrance Finder, a touch-screen display that puts thousands of fragrances for women and men at your fingertips, has become a shopper’s best friend, whether they are searching for a classic favorite or the newest bestseller. The Scentsa fragrance finder will be available in Sephora Antara both in Spanish and English. Scentsa was created by Jan Moran, fragrance expert and author of the best-selling Fabulous Fragrances book series.
The Scentsa Fragrance Finder is found mounted on the fragrance wall, and provides customers and Sephora fragrance experts with a comprehensive database of fragrances. With a simple touch, customers can browse through fragrances by designer, brand, what's new and bestsellers, and scent type. If uncertain of what they want, a fragrance personality quiz based on the psychology of scent will help the customer identify their signature fragrance. More than a touch-screen display, the fragrance finder is also an interactive tool; customers can add fragrances to a shopping list and then email their selections to themselves or a friend. If a customer has a Smartphone, they can snap a QR code and the fragrance information is readily available on their phone. The fragrance finder brings a new dimension to the fragrance shopping experience.
“We’re so happy to launch Scentsa in Mexico at Sephora,” says Jan Moran, founder and Co-CEO of Crescent House Publishing Inc., and the creative force behind Scentsa. “Our love of perfumery is reflected in every screen on Scentsa, and we work with thousands of brands around the world to bring their unique stories to you. And now, when you shop at Sephora, you can take all the Scentsa knowledge with you through email or on your phone: all of the fragrance notes, scent type, brand vision, and fragrance description. Scentsa is a perfume collector’s dream.”
Scentsa software solutions are deployed in major retail chains, including Barnes & Noble College, Sephora, and DFS Galleria in the US, Canada, Hong Kong, Puerto Rico, and Abu Dhabi. Scentsa is available in multiple languages including English, Spanish, French, and Chinese. To learn more about Scentsa visit http://www.scentsa.com/.
For further information, please contact:
Caitlin Macbeth, Scentsa (760) 431-8800
2218 Faraday Ave, Ste 120 pr1(at)scentsa(dot)com
Carlsbad, CA 92008
About Crescent House Publishing
Scentsa is an innovation of Crescent House Publishing Inc., an award-winning multimedia technology company serving the global retail industry. Founded in 1992, Crescent House Publishing is a media company that creates marketing and information software solutions for retailers and vendors to reinforce brand awareness, enhance sales training, and create in-store excitement with touch-screen, digital media, mobile, web, and in-store technologies. Scentsa Media Networks division operates a digital out of home advertising network for college bookstores. Scentsa has been recognized with the following awards: a Cisco Growing with Technology Awards Honorable Mention for Operational Excellence, a Stevie Award for Technological Innovator of the Year, and a FiFi Award for Technological Breakthrough. The Company is a Huntington Capital portfolio company.