How Real Estate Brokers and Agents Can Position Themselves for “Housing 2.0: The New Rental Paradigm”

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Professionals Realty Group USA Helps Brokers and Agents Stay Ahead of the Rental Market Curve

Glenn Melton, president of Professionals Realty Group USA

ProsUSA’s brokers and agents can add property management – or what the Australian company calls, “an investment grade realty sales practice and licensed property management business” – to their real estate practice.

Professionals Realty Group USA (ProsUSA), a real estate franchising company known for offering the first fixed-cost membership model nationally, is addressing the housing market’s shift to a more renter-heavy society. Leveraging sister-company Australian-based Professionals Real Estate Group’s over 35 years of active property management expertise, ProsUSA is equipping real estate brokers and agents in the United States for “Housing 2.0: The New Rental Paradigm” (a Morgan Stanley study released Oct. 27, 2011).

“In other parts of the world buying rental properties is commonplace, particularly in Australia and New Zealand where our sister-company is based,” says Glenn Melton, president of ProsUSA. “Professionals in Australia is bringing its property management best practices, as well as overseas homebuyer investor network, to the U.S. so our agents and brokers can glean from it and stay ahead of the rental market curve. In addition, we will help our brokers in the marketing of their properties to the overseas investor through our offices in Australasia.”

According to the recent Morgan Stanley report, there are roughly 40 million rental housing units in the country representing $6 trillion in asset value, half of which are single-family homes. The study explores how investors can participate in these opportunities and position themselves for the “change” (i.e. the shift in increased rental market demand).

Australian-based Professionals Real Estate Group specializes in investment properties, along with traditional real estate transactions, and thus its network of over 350 offices throughout Australasia include real estate investment and property management services as part of their business portfolio.

The Australian-based company is supporting ProsUSA with its best practices, tools and training so ProsUSA’s brokers and agents can add property management – or what the Australian company calls, “an investment grade realty sales practice and licensed property management business” – to their real estate practice. Although there are tight restrictions on the use of investment related language in connection with real estate transactions in the U.S., there are no similar such restrictions for real estate offices overseas.

“Not only does the addition of offering property management services make a real estate professional more attractive to consumers, the equity in the real estate broker and agent’s practice is significantly increased by including such services because of contracts in place together with repeat customers and recurring revenue,” adds Melton.

For more information about Professionals Realty Group USA and its property management program, visit http://www.ProfessionalsRealty.com or call (480) 374-1260.

About Professionals Realty Group USA
Professionals Realty Group USA (ProsUSA) is a real estate franchising company which brings a brand new franchise business model to the United States real estate industry that has been successful overseas for nearly 35 years – a fixed-cost “membership” organization. ProsUSA is the sister-company of prominent Australian-based Professionals Real Estate Group founded in 1976 which has a global network of more than 350 offices in Australia, New Zealand, Indonesia, Thailand, Papua New Guinea, Vanuatu and Fiji. Professionals Realty Group USA is headquartered in Scottsdale, Ariz. and officially launched on June 17, 2011, for more information visit http://www.ProfessionalsRealty.com or call (480) 374-1260.

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Andrea Kalmanovitz
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