Given the level of complexity involved, we determined that it made more sense for us to find a professional provider rather than to keep going down the DIY path.
Tucson, AZ (PRWEB) November 28, 2011
As motorists turn to the Internet to locate and research auto repair options, auto service shops that once relied solely on drive-by traffic and phone book ads are quickly realizing the importance of developing a comprehensive online presence, and of making certain that people searching in their area can easily find them. However, for auto repair shop owners, choosing the right tools to help them acquire and retain customers can be an overwhelming and potentially expensive experience. With AutoVitals' newest release of its web-based marketing platform "Vital Connect" Precision Inc Honda & Acura Automobile Service experiences increases in lead count as well as the numbers of current and prospective customers.
Chris Klinger, owner of Tucson, Arizona auto repair shop Precision Inc Honda & Acura Automobile Service, had already taken steps to get his successful auto repair shop noticed on the Web, but realized that spending time creating Web solutions took away from focusing on his business. “We know how important the Internet is in our overall sales and marketing strategy, and had launched several online marketing initiatives ourselves, with varying levels of success,” said Klinger. “Given the level of complexity involved, we determined that it made more sense for us to find a professional provider rather than to keep going down the DIY path. We talked with others in the auto repair industry and heard that AutoVitals.com may be exactly what we needed.”
AUTOVITALS HELPS PRECISION INC HONDA & ACURA TAKE CUSTOMER RELATIONSHIPS FURTHER
Klinger signed on with AutoVitals and was immediately convinced he’d made a smart choice. “Integrating AutoVitals with our existing shop management software was easy, and learning how to use it was a breeze, because it fit in with what we were already doing,” Klinger said. “For the first time, we can now have the customer relationship we've always worked toward—one where they see us as a partner in their car care efforts, and where they think of us before the next problem happens. Connecting with our customers through social media and the Internet lets us be of service to them year-round, recommending preventative maintenance services to help them avoid issues and repairs in the future.”
“This enhanced relationship has not only had a positive impact on our customers—our retention rates have always been good but AutoVitals has certainly given them an extra boost—but our profitability has also skyrocketed,” Klinger explained. “We think of AutoVitals as helping us amplify or extend the value of the experience that customers have when they're here at the service counter—in essence, it allows us to further our relationships with customers in an easy-to-implement and easy-to-scale way.”
AUTO REPAIR SHOP PROFITS SHOW NOTICEABLE INCREASE
Within 6 months of implementing AutoVitals into the customer communication workflow at his Tucson auto repair shop, Klinger could see his AutoVitals investment paying off—both in customer feedback and in hard numbers. “I will admit to having high hopes when we started with AutoVitals, but the results that we've been able to achieve have surpassed even my highest hopes,” said Klinger. “Having done some online marketing on our own, I know how quickly you can blaze through an online budget without much to show for it. Our work with AutoVitals continues to deliver--we’ve seen increases in service appointments, noticeable increases in our profitability over the prior year period, and big increases in customer satisfaction.”
Klinger credits AutoVitals.com's “Total” package with the company's online success. “We're currently working with AutoVitals on a complete website revamp as part of our package, but that work in progress hasn't slowed us down. By taking advantage of AutoVitals' lead generation module, along with its innovative Facebook add-ons, we've been able to increase our lead count as well as increase the numbers of current and prospective customers who are connected with us online,” Klinger said. “And I anticipate that things will get even better when we launch our new website!”
ABOUT PRECISION INC HONDA & ACURA AUTOMOBILE SERVICE
Established in 1984, Precision Inc Honda & Acura Automobile Service has become recognized as "THE Alternative to the Dealership" for more than 30 years. As Tucson's local leader of Independent Honda and Acura Automotive Service, Precision guarantees that we will service your car efficiently, cost effectively and never take our eyes off of your safety or customer satisfaction. Precision is not affiliated with American Honda Motor Company in any way—instead, we choose to offer our services independently and directly to the public—saving everyone time and money, while still offering original equipment parts and professional workmanship and superior customer service. For more information, please visit http://www.tucsonprecisionservice.com.
Founded in 2009, AutoVitals.com helps busy auto repair shop owners and service advisors to develop and nurture customer relationships via both online and offline channels. Using the AutoVitals platform, service managers can identify opportunities to further connect with the customer, and can take immediate action—with the ability to track and report on the success of specific activities and the overall impact on the bottom line. Integrating with the shop's existing management system, AutoVitals seamlessly fits into the shop workflow, helping retain existing customers, find new customers, and build stronger customer relationships--all while increasing customer satisfaction and shop revenues. For more information, visit http://www.AutoVitals.com.