There’s no doubt that consumers are feeling the pinch at the moment…. Despite this fact, at All Fancy Dress we have found that demand for Halloween costumes has remained as high as 2010.
Wickford, UK (PRWEB UK) 8 November 2011
Despite the current difficult economic climate, it seems that demand for Halloween costumes has remained as high as ever this year. According to Matt Foden, Marketing Manager for All Fancy Dress, ‘There’s no doubt that consumers are feeling the pinch at the moment. With rising fuel costs, utility bills and food, consumers have less disposable income. Despite this fact, at All Fancy Dress we have found that demand for Halloween costumes has remained as high as 2010.’
Whilst demand for costumes has remained high, there is no doubt that customers are demanding far more in terms of value for money. According to Matt, ‘Understandably customers want quality costumes and accessories, but at the same time they don’t want to pay over the odds for them. Indeed, we have been very careful to ensure that our costumes are priced at an affordable level. In addition, it’s important that customers are provided with affordable postage options as well.’
The most popular Halloween costumes this year were zombie and Harry Potter costumes. A new range of female zombie costumes have proved particularly popular. According to Matt, ‘We’ve had some great feedback about these new zombie costumes. Our customers really ‘go to town’ with these zombie outfits by applying white face make up and in many cases, white cosmetic lenses. The effect is truly terrifying!’
All Fancy Dress is now preparing for the second most popular season for the fancy dress market- Christmas and New Year, and they’re optimistic that demand from consumers will remain healthy.
About All Fancy Dress
http://www.allfancydress.com is one of UK’s leading online discount fancy dress retail outlets .
The company has an outstanding reputation for quality of products and excellent customer service, offering fancy dress costumes for all ages and sizes. Their extensive range includes babies, toddlers, children, teens, adults, plus sizes and even pets.