Sheffield Marketing Partners Launches Whiteboard Narrative™ Offering

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For Companies Who Struggle to Communicate Complex, Conceptual Messages, Sheffield Offers A Fresh Approach to Online Presentations and an Alternative to PowerPoint

Sheffield Marketing Partners has introduced the Whiteboard Narrative™, a new product offering that helps organizations transform difficult-to-communicate messages into engaging visual presentations that tell a story on a whiteboard. The Whiteboard Narrative is a short three- to five-minute animated presentation format that makes complex information easy to understand and entertaining to watch.

“Our clients are constantly looking for new ways to connect with their audiences and deliver a story that make a powerful impact,” said Joseph McCormack, managing director and founder of Sheffield Marketing Partners. “So, we came up with a better way for them to explain complexity through a whiteboard illustration that’s animated and narrated. People use whiteboards every day to simplify their ideas. By illustrating those ideas and adding music and narration, our clients can share their Whiteboard Narratives online to anyone in a fresh and engaging way.”

The process to create a Whiteboard Narrative starts with creating a cohesive storyline. An artist is filmed while drawing a number of scenes and a narrator is recorded telling the story. With background music and slight animation, the short-form video presentation enables audiences to follow along and see the story unfold. What might take hours to explain is now easily understood as a clear narrative that immediately captures the attention and imagination of their audience quickly.

To learn more about this new product, you can watch Sheffield’s own Whiteboard Narrative at: http://sheffieldcompany.com/products/white-board-narrative/.

Sheffield Marketing Partners helps businesses and organizations create stories worth telling. Sheffield is a boutique marketing communications agency that specializes in message and narrative development and offers a range of capabilities including marketing campaigns, social media and online video production. It is headquartered in Downers Grove, Ill.

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