Superbreak Report +37% YOY Online Revenue Growth for Liverpool

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Superbreak, the UK’s leading short break provider, has reported a +37% YOY online revenue growth for customers taking Liverpool short breaks.

Superbreak, the short break specialist, has reported a +37% year on year online revenue growth for customers booking short breaks in Liverpool.

Since the introduction of its new partnership with Visit Liverpool the York based tour operator has worked closely with the City of Liverpool expanding its Liverpool product with new hotels, attraction breaks and offers. The partnership between the companies has enabled Superbreak to secure excellent allocation for popular Liverpool attractions and hotel rooms both within the city and close to the airport, enabling the company to pass on an even greater choice and value to its customers.

The short break tour operator has reported a +37% year on year online revenue growth for Liverpool bookings in October, with its customers taking advantage of the extended range of sightseeing tours and tickets available including the Yellow Duckmarine Tour, The Beatles Story and the Elvis & Us exhibition. On top of the company’s product expansion Superbreak has provided all customers making a Liverpool booking with an Imagine Liverpool card. The Imagine Liverpool card offers discounts on attractions, shopping, food and drink throughout the city.

Since the beginning of 2011, Superbreak has reported a +70% year to date online revenue growth for customers taking Liverpool breaks, with 20% of 2011 bookings including the popular 2 night dinner and half board inclusive offers. As with all bookings, Superbreak customers can choose from a catalogue of hotels ranging from 2* to 5* and have the option to add standard or first class rail and attraction tickets to their short break.

Product Development Director at Superbreak, Ray Jones, commented: ‘Superbreak has been working alongside major Liverpool attractions to increase the number of short breaks taken to the city. It is pleasing to see the results both in volume and revenues. Liverpool has delivered some really exciting product innovations including a free Imagine Card for all Superbreak clients and packages to The Beatles Story with accommodation at The Hard Days Night Hotel. I must add that visiting Liverpool to set up our campaigns has been an absolute revelation. It's one great city, and a fabulous destination for a short break.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.


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Khalid Amin
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