Coleman Furniture Adds 3 Lazy Boy Furniture Lines

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Coleman Furniture’s Steady Growth Leads to Product Expansion and the Addition of 3 Lazy Boy Furniture Lines

Coleman Furniture becomes an authorized dealer of 3 Lay-Z-Boy companies: LEA, American Drew & Hammary.

Coleman Furniture vamped up their website this month with the addition of 3 Lay-Z-Boy product lines. Earlier this year, the long-time furniture etailer jumped into the commercial furniture business head on with hundreds of items for the restaurant business, schools, and business offices.

The latest move by this furniture giant resulted when management sought to strengthen their youth furniture selections. LEA Furniture fit the bill with their strong designs of fine quality furniture for children.

Prior to introducing American Drew, Coleman Furniture’s higher end furniture included Aico Furniture, designed with European styling. American Drew is a clean-lined brand substantially different in style from the more ornate Aico, appealing to the customer preferring trendy home furnishings.

The company’s accessories department was significantly expanded with the wide assortment of Hammary accessories such as side tables, bombe chests and accent pieces.

Despite the difficult economic situation, Coleman Furniture has seen steady growth over the last year. In November 2010, the 12 year old website was revamped to update its design for easier navigation and to include many more manufacturers.

"We continuously strive to source a wide variety of products so that our customers have options in every price range and every style possible. We are very happy to now be able to offer our customers LEA, American Drew & Hammary," founder Bruce Krinsky. He adds, “Many new furniture websites come and go because their only plan is to beat everyone else’s prices. Even though we are web based, we never forget that our customers are the focal point of our business. Nothing is more important than excellent customer service in this market.”

Coleman Furniture was one of the first furniture retailers to sell furniture online back in 1999 and has steadily increased their inventory as their business has expanded. Now offering over 25,000 products for the home, the online furniture store attributes its success to low damage rate, attentive customer service, free shipping and white glove platinum delivery. Coleman Furniture’s brands include Liberty Furniture, Coaster Furniture, Aico Furniture.

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Bruce Krinsky
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