Briggs Subaru Announces that Subaru of America Reports October 2011 Sales

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Subaru of America, Inc. today announced October 2011 sales of 20,081 and sales of 216,334 year-to-date.

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The professional sales staff at Briggs Subaru - the leading Subaru dealer in Lawrence, Kansas and surrounding areas - were not at all surprised when Subaru of America released their October numbers recently.

"We once again broke 20,000 sales in a month, despite our low inventory," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America.

"Based on the continuing strong demand for our products, increased supply through December and the launch of the all-new Impreza we expect to finish 2011 with the fourth consecutive year of sales growth for Subaru."

October 2011 was the best ever month for the Subaru Legacy and Subaru Outback both. Additionally, Impreza sales were up quite a bit. They were affected by sell-down of the 2011 model ahead of the debut of the all-new 36 mpg Impreza that will begin to arrive in dealerships in November.

Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months to meet continuing customer demand. As more and more people learn about the great things Subaru has to offer, more and more consumers are switching to Subaru brand and staying loyal.

Here are some other highlights for the month of October 2011 for Subaru.

●    Best Ever October for Legacy
●    Best Ever October for Outback
●    Retail sales up 4.4% Year to Date

"Our dealers continue to sell at record levels of efficiency; in fact we sold more cars in October than we began the month with. We are confident our inventory shortages are now behind us and look forward to our dealers closing out the year with increased sales," said Bill Cyphers, SVP Sales, Subaru of America, Inc.

Local Kansas residents who want to know more about why so many people are making the switch to Subaru should stop by Briggs Subaru. As the leading Subaru dealer in Lawrence, Kansas and surrounding communities, their professional sales team can answer any questions consumers might have about any of the great new 2011 or 2012 Subaru models for sale. They can even schedule a test drive for anyone with a valid driver's license.


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Eric Giroux
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