The Human Capital Initiative is the First Company to Offer the Birkman Method(R) “On Demand”

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The Human Capital Initiative (HCI) is excited to announce the launch of “Birkman on Demand,” an affordable, online personality assessment to help individuals identify their strengths, areas for growth, and assist companies in creating powerful teams. HCI is the first consultancy to offer the test through a new, easy-to-use online platform that ensures fast, accurate results.

Understanding what I do and how I do things is important. Even more significant is why I do what I do. The Birkman Method put all this in language I could understand which transformed how I operate and relate to people.
- B. Spencer, Entrepreneur

For the first time in 60 years, the Birkman Method® is just a mouse click away. On November 8, 2011, The Human Capital Initiative launched its Birkman on Demand portal, allowing users to get the full benefit of the robust personality assessment starting at just $38.

"In 1999, I learned about the Birkman Method®. I was stunned by its accuracy and the depth and breadth of information. It allowed me to understand myself and those I was leading without the guess-work and trial and error," said Ed Chaffin, President, The Human Capital Initiative. Today, Chaffin and the team at HCI are thrilled to bring this excellent assessment to everyone.

In today’s economic climate, executives, managers and small business owners are tasked with creating more with less and leading highly effective teams. Birkman on Demand is an ideal tool for businesses, non-profits, churches, schools, families and individuals looking to learn more about themselves and each other.

The price-point and speed of this new “on demand” system allows for just that. Unlike many other personality assessments, The Birkman Method® describes an individual’s interests, strengths, motivations and stress reactions and provides basic recommendations for developing skills to achieve goals and overcome obstacles.

“This project has been a labor of love. Dr. Birkman has been one of my heroes for a long time and I am so proud to be a small part of the dream he had almost 60 years ago to bring the Birkman Method® to the world,” said Chaffin.

To learn more about Birkman on Demand and to take the assessment, please visit:

About the Human Capital Initiative ( The Human Capital Initiative is a management-consulting firm that shows leaders how to transform themselves, their people and their company culture. The foundation for HCI’s success is a team with decades of in-depth, real-world experience and application at executive and senior levels of leadership. Clients rely on HCI’s individual and collective expertise to identify exactly what they currently need to create results.

Birkman, Birkman Method and Birkman On Demand are owned by Birkman International.

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Ed Chaffin, President
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