Directo Widens Sales Scope, Opens Fort Worth, Texas Office

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Reacting to increased demand for alternative banking services, paycard pioneer Directo, Inc. has opened a new office in Fort Worth, Texas.

Brian Pemberton has joined the Directo team with extensive payroll service experience. Pemberton will focus on the Texas, Louisiana and Oklahoma markets.

Directo, headquartered in Atlanta, Georgia since 1998, was one of the first to offer paycards to unbanked individuals, and lately noticed an increased interest in paycards, as well as a change in the type of new customers they attract.

“Rising bank fees and the economic downturn has changed the face of our customer,” says Jim McCarthy, Directo’s President and CEO. “Previously banked people are looking for alternatives as banks raise fees for previously free accounts, and Directo accounts are a good fit. We have to broaden our scope beyond the unbanked to support the growing needs of these consumers. Expanding the sales team will give our clients the outstanding support we are committed to providing.”
Directo accounts are FDIC-insured, with funds held in an FDIC member bank. McCarthy adds that with low fees and 24/7 account access, customers used to bank accounts enjoy the same service and access with Directo accounts.

McCarthy sees more expansion ahead for Directo. “The recession may be over, but banking has changed forever. We welcome the customers that banks find unprofitable, and I’m pleased to have the team in place to serve them.”

About Directo:
Directo is the service leader in providing pay cards to America’s cost-conscious consumers, providing a safe, economical way to receive their pay via FDIC-insured accounts while allowing them access to direct deposit participation, no check-cashing fees and year-round, 24-hour a day access to money via the ATM network and at retail POS terminals. Serving our clients is Directo's entire focus. The company partners with banks, payroll companies, and associations that seek to widen their offering to encapsulate a new customer base. Employers benefit from reduced payroll costs and increased employee retention. Customer segments served include construction services, staffing, agriculture, hospitality, retail, franchise food services and other service industries. For more information, visit


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