By using popular social media channels...we have been able to personally interact with our customers to gain a better understanding of what they want.
Knoxville, Tenn. (PRWEB) November 08, 2011
Jewelry Television, the only broadcast shopping network focused exclusively on the sale of fine jewelry and gemstones, announced that it has reached a social media milestone by attracting more than 100,000 fans on its official Facebook page.
“We are thrilled to reach this milestone as one of our social media initiatives,” said Dana Sebby, community manager at Jewelry Television®. “By using popular social media channels such as Facebook, Twitter, YouTube and JTV’s mobile application, we have been able to personally interact with our customers to gain a better understanding of what they want. We are using this real-time dialogue and feedback to improve our broadcasts, service and product offerings.”
In addition to JTV’s official company fan page, each on-air host has a Facebook page dedicated to interacting with viewers about upcoming shows and promotions.
“It’s really important to develop a two-way conversation with our customers,” said veteran host Heidi Kouns. “Social media tools are providing valuable interaction that helps us improve our presentations and drive tune-in for our shows.”
Fans of Jewelry Television keep up with special guests and events, daily website promotions and exclusive offers by visiting any of the company’s social media outlets including:
- Facebook: http://www.facebook.com/jewelrytelevision
- Twitter: http://www.twitter.com/jewelry
- YouTube: http://www.youtube.com/jewelrytelevision
“As social media technology continues to evolve, we are committed to growing and advancing with it,” said Brian Wilhelm, director of online marketing at Jewelry Television®. “We look forward to integrating Facebook content into our live broadcasts.”
About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.