ISM Launches Social Media Policy Services for Increasingly Complex Online World

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Newly appointed vice president, Jean Young, to lead social media policy services.

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With the rapid pace of technology and policy changes, companies that don’t implement and manage a social media policy are at risk for legal repercussions and brand damage - Barton Goldenberg, ISM President

Increasing its emphasis on the growing social media marketplace, ISM ( today announced Social Media Policy Services as the latest addition to its Social Media and Social CRM offerings. Helping organizations navigate an increasingly complex “socially-charged” online world, ISM’s new Social Media Policy Services enable companies to implement best-in-class social media employee guidelines that foster employee goodwill and mitigate risk.

“Over 95 percent of organizations now participate in some form of social media; however research shows that only 25 percent of them actively address what their employees are sharing about their employer via social media channels,” said Barton Goldenberg, president and founder, ISM. “With the rapid pace of technology and policy changes, including the recent National Labor Relations Board rulings, companies that don’t implement and manage a social media policy are losing an opportunity to embrace the power of employees and are at risk for legal repercussions and brand damage.”

Webinar: Best Practices for Establishing a Social Media Policy

As part of its new offering, ISM will host a free webinar to address the importance and challenges of social media employee guidelines and offer best practices for implementing an effective Social Media Policy. Led by newly-appointed Vice President Jean Young and Kathy Barton, Senior Vice President of Social Media Services, the webinar will be held on Tuesday, November 15 at 1pm EST. Both executives will spearhead the new Social Media Policy Services, with Young’s public relations experience complementing Barton’s Human Resources expertise to offer customized Social Media Policy guidance to organizations of all sizes.

Social Media Policy Survey Launched

To garner much-needed evidence and research on how organizations are handling employees' personal use of social media, such as Facebook, YouTube and Twitter, ISM is also conducting a Social Media Policy survey. Results will be used to provide further visibility into the corporate impact of employee social media activity. To take the survey, please click here.

ISM’s Social Media Policy Services include an Overview and Assessment; and Social Media Policy Preparation and Implementation. The offering can be purchased as a stand-alone service or as part of ISM’s Social CRM/Social Media offerings that help companies confronted with the complexities of communicating online. ISM offers a range of services to clarify and to prepare a social media policy that addresses each organization’s unique culture and philosophy, legal and security restraints, communications objectives, and Human Resources requirements.

Founded in 1985, ISM has established itself as the premier strategic advisor to organizations planning and implementing CRM and Social CRM initiatives. Companies, non-profits and government agencies receive hands-on guidance from the most experienced CRM and Social CRM team in the world. ISM annually publishes The Guide to Mobile and Social CRM and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. Our list of clients includes the American Automobile Association (AAA), Amtrak, ExxonMobil, Giorgio Armani, IBM, Johnson Controls, Kraft, Marriott, McGraw Hill, Nike, PepsiCo, Roche, Samsung, Sara Lee, T. Rowe Price, United Way, Xerox, and the US Department of Defense. To learn more, go to or call (301) 656-8448.


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