Playboy's Hugh Hefner, Who Helped Define American Pop Culture for Six Decades, Will Accept a Lifetime Achievement Award From LA Press Club on Nov. 17

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Hugh Hefner, founder and editor-in-chief of Playboy, will have the tables turned as he is the subject of a Playboy-style interview at the Los Angeles Press Club's 4th Annual National Entertainment Awards dinner Nov. 17 at the historic Biltmore Bowl. He'll be questioned by NBC4 LA anchor Robert Kovacik. Comedian, activist Dick Gregory will make a special appearance.

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The tables will be turned when the legendary editor-in-chief of Playboy Magazine, Hugh M. Hefner, is interviewed onstage by NBC4 news anchor Robert Kovacik in the incisive and entertaining long-form style pioneered by the popular men’s magazine for over 50 years.

It takes place Thursday, Nov. 17 at the Biltmore Bowl in Los Angeles as part of the Los Angeles Press Club’s Award Dinner for the finalists in the Club’s 4th Annual National Entertainment Awards competition that attracted hundreds of entries from all over the U.S.

The live interview follows Hefner’s acceptance of a Lifetime Achievement Award in entertainment journalism. The LA Press Club Board cited Hefner’s “huge, unmatched footprint on popular culture and his unflinching support of First Amendment rights for the average citizen as well as the press.”

Locally, Hefner helped save the landmark Hollywood Sign--twice, is a major contributor to USC’s Film School and has executive- produced the Playboy Jazz Festival at the Hollywood Bowl for 34 years.

Making a special appearance at the dinner gala will be comedian and civil rights activist Dick Gregory. Hefner booked Gregory at the Chicago Playboy Club in 1961. He replaced a white comic.

Tickets for the reception, dinner and silent auction are available online @
or call Diana @ 323.669.8081 to purchase tables or buy ads for the Tribute Book.

Twenty-two of the best entertainment reporters and photographers in the country will take home coveted first-place trophies for their finest work in 2011 and part of 2010. Bloomberg Business News, The Hollywood Reporter, Parade magazine, Hollywood Deadline, the Los Angeles Times, RadarOnline, LA Weekly, NBC4 LA, Antelope Valley Press, KPCC, ABC7LA,, Jewish Journal of LA and KUSC are represented by multiple finalists.

Other single finalists file for Parade magazine, Vanity Fair, TheWrap and WCBE, among others.
Complete list @

The winner of the highly competitive category of entertainment journalist of the year will receive a $500 check.


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