Agrium Advanced Technologies Brings Industry-Leading Spread it & Forget it™ Controlled-Release Fertilizer to the Municipal Market

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Controlled-release fertilizer technology helps municipalities save money, reduce environmental impact

Agrium Advanced Technologies

Spread it & Forget it controlled-release fertilizer allow municipalities to get the strong, healthy, vibrant green turf they want, while reducing their environmental impact and saving money at the same time.

Agrium Advanced Technologies today announced the addition of Spread it & Forget it™ fertilizer blends specifically designed for the municipal market to its portfolio of slow- and controlled-release fertilizers.

Building on the product’s tremendous success in both the lawn care and golf sectors, Spread it & Forget it offers municipalities the ability to effectively feed their turf, green spaces and sports fields for six months or more with just one fertilizer application.

“We recognize many of the budget challenges facing so many of our municipalities, but people still demand their beautiful green spaces, and kids need strong, healthy sports fields to play on,” said Chad Fagervik, municipal sales manager, Agrium Advanced Technologies. “Spread it & Forget it controlled-release fertilizer allow municipalities to get the strong, healthy, vibrant green turf they want, while reducing their environmental impact and saving money at the same time.”

To help municipalities learn more about Spread it & Forget it and how it works, Agrium Advanced Technologies has created http://www.spreaditandforgetit.com/municipal. In addition to detailed product information, the Web site also hosts case studies featuring municipalities that have integrated Spread it & Forget it into their turf fertility programs.

Each Spread it & Forget it fertilizer blend is DRIVEN BY DURATION® controlled-release fertilizer technology, and has been specially engineered to keep turf, municipal green spaces, sports fields and cemeteries lush, green and healthy for up to six months with just one application. The product’s innovative polymer coating is based on naturally-derived plant oil and delivers nutrients to the turf root zone gradually through changes in soil temperature, when the turf needs it most. That minimizes any potential loss to the environment, atmosphere or groundwater.

“Because Spread it & Forget it only requires one application all season long, municipalities can use up to 40 percent less total nitrogen per year than a conventional fertilizer, which is great news for the environment,” said Fagervik. “And by only spreading once, you’re not only reducing your labor costs, but you’re also reducing the number of times you have to travel back and forth to a site to fertilize, saving fuel and reducing emissions which helps further reduce your municipality’s net environmental impact.”

Spread it & Forget it’s patented coating technology also helps prevents surge growth over the product’s 180-day nutrition cycle, so municipalities will be able to reduce mowing and hardscape clean-up, freeing up labor hours for other municipal maintenance tasks.

“The controlled-release properties of Spread it & Forget it make it much more efficient than conventional fertilizer,” said Fagervik. “To ensure you’re getting all of the benefits of Spread it & Forget it, it’s important to know exactly what to look for, and how to spec your bids accordingly.”

Spread it & Forget it is manufactured at Agrium Advanced Technologies’ Sylacauga, Ala. facility and is available from suppliers nationwide with or without added pre-emergent herbicides for crabgrass control.

For more information about Spread it & Forget it, how to spec a bid for Spread it & Forget it or to find the distributor nearest you, please call Chad Fagervik at 515.782.3086 or visit http://www.SpreaditandForgetit.com/municipal.

About Agrium Advanced Technologies
Agrium Advanced Technologies is the leading manufacturer and marketer of slow- and controlled-release fertilizers and micronutrients in the Agriculture, professional Turf and Ornamental, consumer lawn and garden, and specialty agriculture markets. Agrium Advanced Technologies’ brands include: ESN®, POLYON®, XCU®, NITROFORM®, NUTRALENE®, DURATION CR® and Spread it & Forget it™ slow- and controlled-release fertilizers, ULTRA YIELD® Micronutrients, AMP™ and PRECISE® controlled-release plant protection.

Agrium Advanced Technologies is a strategic business unit of Agrium Inc. For more information or to contact us, please visit http://www.agriumat.com.

FOR FURTHER INFORMATION:
Rob Stevenson, Canyon Communications
480-775-8880

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