Are Americans Good Flu Fighters?

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Safeway Seasonal Wellness Survey Says We Can Do More

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Safeway Inc. stores aim to remove the barriers to health and wellness by offering flu shots where people are already shopping and where they have easy access to nutritious foods and other items to keep families healthy.

Eighty-nine percent of respondents said getting a flu shot is 'as important (50%)' or 'more important (39%)' than it was five years ago.

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Nearly two-thirds of Americans believe flu shots prevent the flu, but only half plan to get the shot this year, according to the Safeway Seasonal Wellness Survey conducted by Kelton Research.

This is especially surprising given that 89 percent said getting a flu shot is “as important (50%)” or “more important (39%)” than it was five years ago.

More survey findings:

  •     Food: When it comes to a healthy diet, 65 percent believe eating fruits and vegetables can help prevent the flu, but only 7 percent said they plan to eat more produce during the cold and flu season.
  •     Gender: Women scored higher than men on all flu prevention activities in the survey, with at least a 10 percent lead on the following: washing hands frequently/thoroughly, drinking plenty of water, taking vitamins/supplements and sleeping at least eight hours each night.
  •     Convenience: Grocery stores are more convenient than other retailers for getting a flu shot. In an average month, 49 percent said they visit grocery stores most often, compared to 8 percent who visit drugstores most often.

By offering walk-up flu shots, nasal mist and high-dose flu vaccines where people already shop for groceries, Safeway eliminates the need for special appointments and trips to the doctor’s office.

Each Safeway flu shot comes with a 10 percent off coupon for groceries, which is especially helpful when shopping for fall and holiday gatherings.

Safeway’s flu shots protect against three influenza strains: H1N1, H3N2 and a B strain. Most major insurance plans cover part or all of the cost.

For more details from the Safeway Seasonal Wellness Survey or healthy tips, visit http://www.safeway.com/flu.

About Safeway http://www.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,687 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010.

About the Safeway Seasonal Wellness Survey
The Safeway Seasonal Wellness Survey was conducted by Kelton Research between August 3-9, 2011, using an email invitation and an online survey which 1,000 people completed. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.

In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

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Danielle Coan
FLEISHMAN-HILLARD
415-318-4104
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