MediaTrust Launches New Managed Content Traffic Channel for Its MediaTrust PerformanceExchange

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Will Complement Existing Premium Email Channel by Providing Direct Response and Lead Gen Advertisers a Cost Efficient Way to Connect with Quality Consumers in Online Education, Insurance, Personal Finance, and Senior Lifestyle Marketing Verticals.

This new channel will allow advertisers to quickly and easily scale their campaigns without compromising the quality of their traffic.

MediaTrust, a leading digital performance marketing firm based in New York and Los Angeles, introduced its new Managed Content Traffic Channel for its MediaTrust PerformanceExchange (MTPX)—a real-time CPC bid exchange for performance marketing—earlier today at the Ad:Tech New York marketing conference. With MediaTrust’s Partner Management Team proactively managing their advertisers’ campaigns to meet their eCPA goals, the new MTPX Managed Content Channel provides lead gen and direct response advertisers a fully managed source of quality traffic at cost efficient prices. Using this new channel, advertisers will be able to easily extend their reach to a broader audience using compelling text and display advertisements that are strategically placed on categorically and contextually relevant web pages.

“This new channel will allow advertisers to quickly and easily scale their campaigns without compromising the quality of their traffic,” said Keith Cohn, President and Chief Executive Officer of MediaTrust. “Advertisers will be able to easily extend their reach even further, beyond our Premium Email Channel, to additional sources of quality traffic, such as: web, social media, and search. We then take care of all of the heavy lifting by managing the campaigns to our advertisers’ eCPA goals, ensuring their campaigns are generating the results they want, at the price they want. With the introduction of this new channel, we are positive our advertisers will continue to see the high quality traffic that is inherent to our PerformanceExchange, only at a greater volume.”

Just like the MTPX Premium Email Channel—which delivers targeted advertisements within category specific emails—advertisers using the MTPX Managed Content Channel bid on category specific traffic, provided by MediaTrust’s pre-screened publisher partners. MTPX proprietary algorithms then optimize the current bids within that category by serving the advertisements with highest probability to convert. The winning bidders’ text and display advertisements are then dynamically displayed in real-time when the webpage is called. Once the text or display advertisement is clicked upon, the consumer is then sent to the advertiser’s landing page.

Examples of the MTPX Managed Content Channel traffic sources include: web, social media, question paths, and search, These traffic sources, combined with MTPX’s compelling and compliant creatives, help advertisers in Online Education, Personal Finance, Insurance, and Senior Lifestyle marketing verticals connect with quality consumers.

Lead generation and direct response advertisers interested in learning more about the MediaTrust PerformanceExchange are encouraged to contact the MediaTrust Sales Team at

About MediaTrust and the MediaTrust PerformanceExchange
MediaTrust enables its partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales, via the MediaTrust PerformanceExchange (MTPX). MTPX is a real-time CPC bid exchange for performance marketing. Working with industry-leading advertisers, MTPX yields profitable results for lead generation and direct response advertisers looking to increase business. With the success of the PerformanceExchange within the EDU vertical credited to its quality traffic, compliance, and customer-centric Partner Management team, MTPX is quickly extending its reach into many new marketing verticals such as: Insurance, Finance, and Senior Lifestyle.

For the second consecutive year, MediaTrust has been named to Inc500s Fastest-Growing Companies list, by Inc. Magazine, for 2009 and 2010. Founded in 2004, MediaTrust is headquartered in Los Angeles, with offices in New York City.

For more information on MediaTrust's PerformanceExchange, please visit:, or follow the company blog: MediaTrust news and updates can also be found on Twitter ( and Facebook (


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