Lyra Webcast Assesses How Mobile Printing Drives Consumer, Office, Enterprise, and Graphics Market Initiatives

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Lyra Research will host a free, live Webcast titled On the Go: Mobile Printing Drives Consumer, Office, Enterprise, and Graphics Market Initiatives on Thursday, November 17, at 12:00 p.m. eastern daylight savings time. Ann Priede, vice president of publications; Jim Lyons, senior editor; and Christine Tuohey, editor, will present their views on the state of the mobile printing market and where this hot market will be heading.

Lyra Research, the digital imaging authority (http://www.lyra.com) will host a free, live Webcast titled On the Go: Mobile Printing Drives Consumer, Office, Enterprise, and Graphics Market Initiatives on Thursday, November 17, at 12:00 p.m. eastern daylight savings time. Ann Priede, vice president of publications; Jim Lyons, senior editor; and Christine Tuohey, editor, will present their views on the state of the mobile printing market and where this hot market will be heading.

In 2011, the mobile printing movement caught fire. Previously, mobile printing was primarily of interest to individual business travelers who wanted to print documents on the road and consumers with smartphones or tablets who wanted to print materials such as photos, directions, or receipts. Now, the demand for mobile printing has migrated into the enterprise and graphic-arts markets as the utilization of tablet computers and smartphones have become essential instruments that enable users to get work done.

“Mobile printing has been one of the most talked about trends in the imaging industry in 2011,” said Ann Priede, vice president of publications, Lyra Research. “Over the past year, Lyra’s The Hard Copy Observer has devoted significant coverage to this growing market as a result of its influence on the consumer, office, enterprise, and graphic-arts printing markets and its untapped potential. The members of Lyra’s editorial team are excited to share their thoughts on the current state of mobile printing and the new initiatives that are on the horizon.”

Mobile Printing Market Insight
In a recent survey, Lyra asked mobile workers if they have printed from their smartphones or tablets. One-quarter of the respondents said they have printed from a tablet or phone. Almost half of the respondents said they have not printed from these devices but they expect to do so. Another quarter of the respondents have not printed from these devices but do not expect to do so. A small number of respondents said they weren't sure if their device has print capability or not. (See attached chart.) To receive additional mobile printing market insight, sign up for the free Lyra Webcast at https://www1.gotomeeting.com/register/789409376.

How to Register for This Webcast
To register for the free, live Webcast, go to https://www1.gotomeeting.com/register/789409376. For those who are interested in the Webcast but are unable to attend, a Web archive will be available after the event at http://www.lyra.com.

New Lyra Mobile Printing Report
In conjunction with the Webcast, Lyra will release a new mobile printing report. This report is a compilation of articles recently published in The Hard Copy Observer that discuss different aspects of the overall mobile printing market. This new report will be available for $99.

About Lyra Research’s Webcasts
Lyra Research’s Webcasts provide attendees with engaging presentations regarding the digital imaging industry’s hot-button topics. Our Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insightful and useful data points regarding timely issues in the hard copy hardware and supplies industries. No special software is needed to attend the Webcast.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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