More Customers To Benefit From Award-Winning Back-Up Service With Launch Of Back-Up Plus

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Aviva’s award-winning Back-Up rehabilitation service has been enhanced to cover a more extensive range of common musculoskeletal issues. The highly rated service has already been proven to significantly improve the speed of recovery and return to work rate for customers with back and neck conditions.

Aviva’s award-winning Back-Up rehabilitation service has been enhanced to cover a more extensive range of common musculoskeletal issues. The highly rated service has already been proven to significantly improve the speed of recovery and return to work rate for customers with back and neck conditions.

Developed initially to help support private medical insurance customers with back and neck conditions, the extended Back-Up Plus service is now available to customers on corporate PMI schemes who have musculoskeletal issues relating to other areas of the body, including knees, feet, elbows, limbs, shoulders, joints and muscles.

Employees who suspect a musculoskeletal issue will be referred to the Back-Up Plus service, where a dedicated medically qualified case manager will conduct an in-depth assessment before offering practical, clinical advice and support. In the last year, 97% of Back-Up customers spoke to a qualified physiotherapist within two hours, avoiding a wait to see a GP.

The service has already shown it can significantly reduce the number of physiotherapy sessions required for full recovery from a musculoskeletal condition, with far fewer customers needing to be referred to a specialist. Those customers requiring physiotherapy had an average of five sessions through the Back-Up scheme, compared to a previous average number of nine sessions.

Back-Up has been developed with the UK’s leading professional rehabilitation provider HCML. It is one of a range of expert-led and highly personalised health management initiatives from Aviva that have significantly improved recovery amongst individual and group private medical insurance customers.

For customers using Back-Up Plus through a corporate scheme, their personal case manager can also work with their line manager to advise how best to help a safe and effective return to work.

Andrew McMillan, rehabilitation and claims development manager, Aviva, said: “Over 20,000 customers have already benefited from our prompt and personalised Back-Up service and we’re delighted to be able to extend cover to corporate customers presenting musculoskeletal symptoms in other areas of the body.

“Our recent Health of the Workplace survey shows that musculoskeletal conditions are one of the top causes of sickness absence in the UK and employers are looking for greater support and understanding of how to help employees with such conditions. The extension of our Back-Up service will offer more customers a personally tailored treatment plan that will hasten their recovery and return to work, helping reduce sickness absence costs for employers.”

Aviva is UK's largest insurer and a specialist in health insurance. Find out more at http://www.aviva.co.uk/health/

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Melissa Loughran
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