Superbreak Launch UK & Ireland Regional Theatre Breaks

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Superbreak, the London theatre break specialist, has launched a range of regional theatre breaks across the UK & Ireland, allowing customers the chance to enjoy West End hits without heading into the capital.

Superbreak, the London theatre breaks specialist, has launched a range of new regional theatre breaks across the UK & Ireland, allowing customers the chance to enjoy big West End productions without having to head into the capital.

The Yorkshire based tour operator has expanded its already strong theatre programme in London to include touring productions, which have already proven successful in the West End. The tour operator hopes that the regional theatre break product on offer will build on its current success of its RSC theatre breaks in Stratford. New additions to the Superbreak portfolio include the UK tours of Dirty Dancing, Legally Blonde, Oliver!, Sister Act, We Will Rock You and I Dreamed a Dream - the Susan Boyle musical. The regional theatre productions will appear in some of the UK’s biggest cities, including Birmingham, Cardiff, Dublin, Edinburgh and Manchester, offering customers even more choice and value when taking a theatre break.

Superbreak’s ongoing partnerships with both key hotel chains and theatre groups have made it possible for the company to secure excellent ticket availability and room allocation across the UK & Ireland. As with all Superbreak theatre bookings, customers can tailor make their own regional theatre break to suit their own budgets and needs. Customers can choose from the company’s extensive catalogue of budget and luxury hotels, wide variety of sightseeing tours and attraction tickets, as well as the option to add on a standard or first class return rail journey to any booking – an addition that helps set the company apart from its competitors.

London continues to be one of the operators’ biggest destinations for theatre breaks with thousands of passengers travelling into the capital every year with Superbreak. The company has seen a +33% year to date online revenue growth for theatre breaks with +28% more passengers travelling on a theatre break. The most popular shows booked through Superbreak include The Lion King, Wicked and Jersey Boys, with We Will Rock You, Legally Blonde and Dirty Dancing featuring in the top 15 most popular shows.

Theatre Programme Manager at Superbreak, David Thomas, commented: ‘Our regional theatre breaks are an exciting new addition to our popular theatre breaks programme. World-beating productions in great destination cities will allow customers to create the ideal entertainment short break at great value prices - so you can recharge the batteries without overloading the piggy bank.’

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for weekend breaks and hotels throughout the UK, including London hotels. Superbreak is part of Holiday Break. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


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