Stratigent LLC Announced the Release of a New SiteCatalyst Transformer Called Solegi ETL (Extract-Transform-Load)

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Solegi ETL is a transformer that empowers marketers to fully automate the process of extracting data from SiteCatalyst.

Stratigent LLC, the global leader in multi-channel analytics consulting, announced the release of a new SiteCatalyst transformer called Solegi ETL (Extract-Transform-Load). This web-based tool enables marketers to easily bring SiteCatalyst data into a multi-channel data warehouse such as SQL, Teradata and Oracle.

“As companies continue to take an integrated, multi-channel approach to data analysis there will be an increasing need for an intelligent and fast solution to get KPIs from multiple sources integrated into one place.” said Bill Bruno, Stratigent’s President.

The Solegi ETL transformer was designed for business users who have outgrown the basic Adobe SiteCatalyst data export options (such as the Excel client and Report Builder), but who don’t have the IT or development resources to leverage the SiteCatalyst API. This option has been added as an extension to Stratigent’s existing dashboard services for clients.

“The transformer essentially creates a web-based front-end to the SiteCatalyst API that marketers can use to extract data out of SiteCatalyst and into a database. Using a web browser, marketers can make changes to the SiteCatalyst data automation (such as adding new report suites and changing metrics) without any assistance from a developer” said Jennifer Veesenmeyer, Stratigent’s Chief Operating Officer.

In addition to the transformer for SiteCatalyst, the Solegi ETL solution includes transformers for Facebook, Google Analytics, and Excel/csv files. Additional components are under development and expected to launch in Q1, 2012.

Stratigent LLC, based in Naperville, Illinois, was founded in 2002. Stratigent focuses on transforming the way organizations leverage data to make decisions.

For more information on how companies use Solegi ETL, please contact Bill Bruno at info(at)stratigent(dot)com

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