Extraprise Unveils Customer Intelligence Infographic For Marketers

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Marketing and Demand Generation Services Leader Shows How More Sophisticated Segmentation and Profiling Applies to the Customer Lifecycle through Multi-channel Marketing

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, released today Extraprise’s Customer Intelligence Infographic, demonstrating how B2B and B2C marketers can apply more sophisticated segmentation and profiling to the customer lifecycle through multi-channel marketing. The infographic shows how sophisticated demographic and firmographic information can be effectively utilized to drive account and market penetration strategies from the time a buyer is in the discovery stage of their lifecycle right through becoming a buyer. Online and offline channels are also depicted ranging from mobile to social media to email marketing and direct mail.

Indeed, B2B and B2C marketers are increasingly experiencing the need to become more sophisticated in multi-channel marketing. For example, a recent report by Forrester Research, How B2B Firms Can Improve their Email Marketing, October 11, 2011, demonstrates that the adoption of multi-channel marketing between B2B and B2C marketers is similar, with both rapidly expanding the number of channels, to nine, that they need to drive revenue performance. A critical challenge to overcome to optimize those channels is the need to leverage customer intelligence. Four of the five top challenges cited by B2B and B2C marketers in Forrester’s research involved the use of customer intelligence in multi-channel marketing.
“Marketers are sitting on a treasure trove of customer intelligence that they are only now beginning to discover,” said Joe Cordo, Chief Marketing Officer at Extraprise. “It’s simple to get started today with the customer interaction history you’ve accumulated, but the real challenge lies in the tsunami of customer data flowing into marketing databases every day. Marketers need a plan to harness, analyze and use customer intelligence in their multi-channel marketing.”

Extraprise’s White Paper, How to Start Using Customer Intelligence to Optimize Revenue, also outlines a simple approach to use the customer intelligence B2B and B2C marketers have available to them today.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info(at)extraprise(dot)com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

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Chris McCoin
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