PuraCap™ Pharmaceutical and Niche Products Enter Into Strategic Partnership

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Agreement Supports Launch of PuraVation™ Pharmaceuticals, Inc.

PuraCap™ Pharmaceutical LLC (http://www.PuraCap.com), an emerging, fully-integrated pharmaceutical company with expertise in product development, manufacturing and bringing affordable, world-class quality products to their customers, announces a national, strategic partnership with Niche Products, Inc.

By the terms of the agreement, Niche will provide sales and marketing support for the PuraCap™ OTC and Private label product line, PuraVation™ Pharmaceuticals, Inc., to all retail customers in North America.

“At this critical juncture in our growth, we need the experienced Niche Products team to provide strategic marketing support and to penetrate the retail market place with their accomplished sales professionals,” quoted Jeff Thomas, Chief Commercial Officer, PuraCap™ Pharmaceutical.

Niche Products President Eric Schick stated, “We are looking forward to our alliance and partnership with PuraVation™ Pharmaceuticals. The addition of the PuraCap™ impressive softgel and solid form private label capabilities in the OTC healthcare market builds on our private label heritage at Niche Products. PuraCap™ provides a much needed low cost, large scale and high quality alternative to the retail community.”

"We are extremely pleased to have the Niche Products represent us as we launch PuraVation™ Pharmaceuticals to our retail customers," commented Dahai Guo, CEO, PuraCap™ Pharmaceuticals. “The Niche agreement represents yet another milestone in our corporate growth.”

About Niche Products, Inc.
Niche Products, Inc. is a consumer packaged goods sales and marketing agency, committed to building exceptional brand value for our clients and customers. Niche’s customized sales and marketing solutions offer specialization in brand development (national brands and private label), retail marketing, direct response marketing, customer events, and assisted headquarter selling services for the grocery, drugstore, club, convenience, natural/sports nutrition, sporting goods and military trade channels. Headquartered in Rolling Hills Estates, CA, Niche Products operates a national network of 35 associates in the United States and Canada under the management of Eric Schick and Derek Dearwater. http://www.nicheproductsinc.com

About PuraCap™ Pharmaceutical LLC
PuraCap™ Pharmaceutical LLC is an emerging, fully-integrated pharmaceutical company with expertise in product development, manufacturing and bringing affordable, world-class quality products to their customers. The PuraCap™ corporate structure supports their three-prong approach for global growth with dedicated companies in the areas of prescription brands, PuraCap™ Pharmaceutical LLC; prescription generics, PuraCap™ Laboratories Inc.; and OTC and Private Label products, PuraVation™ Pharmaceuticals Inc. For more information on PuraCap™ Pharmaceutical LLC, visit the company's website at http://www.PuraCap.com

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