Newport Beach Real Estate Broker Finds Opportunity in Crowded Marketplace

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Old Newport Realty, a new realty company, is bringing back old style charm and essential key elements to the Newport Beach real estate market.

According to broker/owner Marcel Ford, Old Newport Realty offers a fresh perspective on real estate marketing that will improve their client’s pocket book while providing representation at a higher level.

Ford, a native Newporter and twenty year marketing and real estate veteran said “After analyzing brokers and their agents in Newport Beach, I found that there is great opportunity in a rather crowded marketplace for someone to make a real difference for buyers and sellers. For example, it’s a buyers’ market, yet the real deals are being made by investors who know how to drive a bargain. What if regular homebuyers had a broker with an investment background and knew how to drive bargains; how much better of a deal could buyers get?” Fords’ analysis is striking a chord with Newport area buyers as the young brokerage consistently attracts new buyers.

Prior to opening Old Newport Realty, Ford interviewed dozens of sellers who were either looking to sell, had already sold or had an expired listing. Said Ford, “it was obvious sellers were caught in a competitive marketplace that had hundreds of listings yet only a handful of closed sales transactions reported each month.” While conducting his due diligence on the marketplace and the activities of local agents, Ford found that there wasn’t much to differentiate one sales agent from another - no matter what brokerage they were affiliated with. “It’s as if the brokers all read from the same operating manual since they all offered the same menu of services,” said Ford.

It was clear to Ford, that the service that would clearly differentiate one agent or one brokerage from another was marketing, something that Ford is heavily experienced in and is also very passionate about. “A retail product lives or dies by how it’s packaged and so does real estate. It’s not necessarily the price or condition of the property that is instrumental to the sale, but most likely how well [or not] it was marketed that makes a difference of a sale,” he said.

Ford believes that Newport Beach is one of the most beautiful beach cities in the world with a casually elegant yet upscale culture. It is this ethos that Old Newport Realty aims to emulate. Far removed from the cookie cutter culture of major franchise chains, Old Newport Realty sets itself apart with a relaxed, casual atmosphere that belies the decades of powerhouse marketing and investing experience housed within. Old Newport Realty affirms an intriguing complement of informal dress, and old-fashioned work ethics coupled with inventive marketing that transcends the traditional, while embracing all that the World Wide Web and global market has to offer.

About Old Newport Realty:
Marcel Ford has nearly two decades of real estate investment experience buying and selling hundreds of homes. He also owned a retail products company that manufactured floral, home décor and toy products to over 7,000 retail locations nationwide. Marcel attributes his success to his passion for marketing and experience in systems, procedures and operational efficiencies.

Marcel Ford, broker | owner - Old Newport Realty m. (949) 887-0236 w. (949) 298-4888 ext. 100

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Marcel Ford

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