Experienced Automotive Technology Sales Executives Join IRON Solutions to Transfer Winning Strategies to Increase Dealer Profitability

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IRON secures David Sanders as Director, Dealer Sales, to lead growing North American sales team

David Sanders

Sander’s sales leadership and consulting experience, and international background...will enable us to more quickly innovate within a consolidating marketplace.

IRON Solutions, Inc., the leader in business intelligence for the equipment industry, announced today the addition of David Sanders, Director of Dealer Sales, and two new sales associates, Warren Noon and Brent Fairchild, adding more horsepower to their North American sales staff. David Sanders and the new sales team bring IRON’s customers proven experience selling CRM (Customer Relationship Management) consulting and application services from the automotive industry.

David Sanders has over twenty years of experience developing world-class sales teams for applications and services companies. He comes to IRON with an extensive sales background with ADP, Reynolds + Reynolds, and most recently, DealerSocket, a market leader in SaaS CRM services within the automobile dealer market.

Warren Noon and Brent Fairchild join the team as Customer and Equipment Lifecycle Consultants focused on key accounts. They will be responsible for market penetration of Enterprise xSellerator™, an exclusive service for John Deere dealers, and IRON HQ®, the powerful customer and equipment lifecycle management service employed by leading equipment dealerships across the North America.  Both Noon and Fairchild have been highly recognized for their award-winning work consulting on CRM, DMS (dealer management systems) and telephony technologies with ADP and Adam Systems for many of the country’s largest auto dealers.

“Sander’s sales leadership and consulting experience, international background, impressive transferable track record in automotive, and his enthusiasm for business challenges and team-based success, will enable us to more quickly innovate within a consolidating marketplace,” said Darwin Melnyk, Chief Executive Officer at IRON Solutions, Inc.

IRON recently announced another new hire from the automotive and equipment industry, marketing executive, David Greenberg. This combination of talent will facilitate international sales growth through IRONSearch.com®, IRON Guides® and other IRON services designed for revolutionary convergence in matching buyers and sellers.

“These new sales team members augment our consulting process and change management leadership capacity to grow our staffing, analytical and sales experience.” adds Melnyk. “The automotive industry is more mature than the equipment industry in many of its sales and marketing practices, so we expect this team’s combined experience to guide customers into services that drive business performance.”

Sanders, Noon and Fairchild will be based out of IRON’s corporate headquarters, in Franklin, TN.

About IRON Solutions, Inc.
IRON Solutions, Inc., http://www.ironsolutions.com is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries.

IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ services include IRON Guides®, IRON HQ®, Enterprise xSellerator™, IRON Builder® and IRON Search®.

The company’s equipment marketing web site http://www.ironsearch.com, provides a trusted, global online marketplace for buyers and sellers of used equipment, as well as a targeted audience for agricultural, construction and heartland advertisers. IRON also provides Used Express / JD Max services and powers John Deere’s eValuator system, used exclusively by John Deere dealers across North America. Since 1947, IRON Solutions has been the industry leader in Equipment Market Intelligence® providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.


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Katherine Michael