AdPerfect Extends Mobile Classified Marketplace with Spreed Inc.

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AdPerfect and Spreed Inc. join to offer media publishers a single mobile solution for classifieds and news content.

Mobile-Optmized Classifieds
clients further expand their mobile value proposition.

AdPerfect, a classified advertising solution provider to media publishers, today announced it’s partnership with Spreed Inc., a mobile publishing platform for content providers. The partnership will offer the companies’ media publisher clients a mobile solution that includes classified data and news data in one application, rather than serval different ones.

“AdPerfect’s classified platform has always taken an innovative and scalable approach to classifieds,” said Steve Kump, President & CTO of AdPerfect. “Integrating AdPerfect’s mobile-optimized classified platform with Spreed’s content applications, supports AdPerfect’s mobile strategy: offering mobile optimized solutions that hook into our clients’ existing mobile applications.”

The partnership integrates Spreed’s mobile applications with AdPerfect’s priority mobile-optimized classified solution. “We’re excited about our partnership with AdPerfect,” said Dave Coleman, Director of Sales & Marketing at Spreed Inc. “By seamlessly integrating the two sophisticated technologies, clients further expand their mobile value proposition.”

How does it works? Users launch the publication’s application, hosted by Spreed, from their mobile device. They are presented both news and classifieds tabs. When the classifieds tab and/or link is selected the user is driven to the publication's AdPerfect-hosted mobile Online Marketplace, where they can shop the publication’s classifieds.

“The AdPerfect Spreed partnership offers one application that provides users both news & classified content, making for a better user experience. Plus, this is a cost-effective solution for media publishers,” said Kump.

Spreed offers applications for deployment across the mobile ecosystem, including all major smart phones and tablets. AdPerfect’s mobile-optimized classified platform is browser agnostic and automatically updates with software releases.

“Spreed continually sources best-in-class partners to offer our clients world-class service and technology. AdPerfect is such a partner and we look forward to a successful relationship,” said Coleman.

About AdPerfect:
AdPerfect offers comprehensive yet configurable local & classified advertising solutions designed to achieve maximum revenue for media publishers. AdPerfect’s web-based Classified Advertising Solution reduces costs, simplifies workflows, and increases ROI. AdPerfect’s solutions are used by over 450 media publishers across North America, the UK, and Australia. Some customers include: The McClatchy Company, New York Times Regional Media Group, Metro Group, Postmedia Network, Boston.com, Cars.com, AutoTrader UK, and Metroland Media Group.

About Spreed Inc:
Spreed Inc. is a leader in mobile publishing and advertising technology for the media industry. By focusing on scalability, security and analytics, Spreed excels in the fast, cost effective development of smart phone and tablet applications that generate revenue from day one.

By simplifying the mobile eco-system, Spreed enables content providers to work with just a single vendor. Seamlessly integrating all of the pieces needed for a lucrative mobile property to speak to and listen to each other, Spreed increases speed to market and advertising revenue optimization. Spreed’s technology interlinks three sophisticated, proprietary platforms – ContentSync, Clever Ads and Mobile Insight – that together deliver a market best mobile publishing solution.

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Christine Hamann
AdPerfect
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Dave Coleman
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