MediaMind Announces Winners for 2011 Best Rich Media Awards

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10th Annual Event Awards People’s Choice and Smartest Ads

The 2011 MediaMind Rich Media Award Winners are not only the most innovative campaigns of the year, but they also reflect just how far Rich Media has come in the last decade.

MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, today announced winners for the MediaMind Rich Media Awards during ad:tech week in New York. For the first time, the 10th annual awards event also included campaign submissions from EyeWonder and Unicast, both companies united under MediaMind, the online division of DG. Major agencies, publishers and advertisers submitted more than 100 of their best creative and groundbreaking campaigns of the year.

The 2011 People’s Choice Winner
Personal PC Store - Crispin Porter + Bogusky, Microsoft Windows, Universal McCann

The 2011 Smartest Ad Winner – Americas
White Collar – Glow Interactive, USA Network, Ignited

The 2011 Smartest Ad Winner – EMEA
Specsavers 2011 –Specsavers, MEC, infinite corridor @ Annex

The 2011 Smartest Ad Winner – Asia Pacific
Yellovator - Clemenger, Millipede, Yellow Pages, OMD Melbourne

The 2011 Smartest Homepage Customization Winner
Allstate Mayhem – CBSi, Leo Burnett, Starcom

A panel of industry leaders from around the world who voted and selected all the Smartest Ad Winners, while the 2011 People’s Choice was open to the general public for voting.

“The 2011 MediaMind Rich Media Award Winners are not only the most innovative campaigns of the year, but they also reflect just how far Rich Media has come in the last decade,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of DG. “Rich Media offers endless and imaginative possibilities to captivate the users’ interest and the combined nominations from MediaMind, EyeWonder and Unicast show a commitment to strive for the best.”

“To be nominated by leaders in our industry as one of the year’s favorites and win the People’s Choice is an amazing compliment,” said Jesse Jones, Sr. Integrated Producer, Crispin Porter + Bogusky. “Microsoft was extremely happy with the depth of work and creativity of the Personal PC store campaign and MediaMind were great partners from the initial concept through delivery.”

“The White Collar campaign was the culmination of hard work from an innovative team that spanned Glow Interactive, EyeWonder, Ignited and the New York Times,” said Mike Molnar, Managing Partner, Glow Interactive. “Everyone involved believed that this was truly breaking new ground, they all stood behind it and the effort to bring this to market never wavered.”

“Increasingly, we find that the impact of our TV work is enhanced and magnified by innovative use of online creative. Good page takeovers can be rewarding and engaging for the user, while delivering effective brand messages," said Graham Daldry, Creative Director, Specsavers Creative. "The Shuttle page takeover achieved our objectives, using innovative functionality and carefully designed assets to develop the TV story and inform in an entertaining way.”

“Winning the Smartest Ad: Asia- Pacific is an acknowledgment of what can be achieved when you remove the perceived limits of the medium,” said Dan Zabinskas, Technical Director, Clemenger Proximity. “The restrictions of the banner format drives creativity and we worked closely with MediaMind to explore the technical and creative possibilities of the format.”

“At CBS Interactive, we always want to push the creative limits and think outside the box to provide first class creative and results for our clients,” said Jarred Wilichinsky, Director of Ad Operations, CBS Interactive. “Winning MediaMind’s Rich Media Award proves we are on the right track and will continue to support the new wave of formats.”

View all the winning and nominated ads for MediaMind’s Rich Media Awards here and visit for more information.

About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.

North America Media Contact:
Alice Suh
T: 646.723.1922
M: 347.414.4660

International Media Contact:
Lianne Schneider
T: 972.9.776.0889
M: 972.523.776844


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