CommPartners and SocialFish Establish Joint Venture Consulting Practice

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CommPartners—the leader in creating online education programs, knowledge communities and multimedia events for associations—has joined forces with SocialFish—an innovative consulting firm focused on association social media.

This joint venture with CommPartners gives us the opportunity we’ve been waiting for to help our clients take a more unified approach—from a strategy and management perspective as well as a technical and platform perspective.

The joint venture offers consulting services and solutions to help associations plan and execute integrated education and social media strategies. Clients will benefit from:

1. Business planning to grow and monetize education programs
2. Best practices to enrich education experiences through social media
3. Guidance for how to launch and manage a successful private community
4. Social CRM strategy and planning to apply engagement data to membership management
5. Strategy and planning to manage social media effectively across an organization

“Engagement is a learning imperative, and also a business imperative for associations,” stated Richard Finstein, president of CommPartners. “We are passionate about helping our clients make education more participatory and inclusive. By combining the social media expertise and experience of SocialFish with our years of experience in online education, we are providing our clients with the best thinking and solutions for increasing member engagement online.”

“Too often an organization’s social media, education, and online community are presented as completely separate offerings. They are often managed in different departments and running on different platforms,” explains Maddie Grant, chief social media strategist for SocialFish. “And each offering suffers because of the separation. This joint venture with CommPartners gives us the opportunity we’ve been waiting for to help our clients take a more unified approach—from a strategy and management perspective as well as a technical and platform perspective.”

CommPartners, headquartered in Columbia, Maryland, provides social learning communities that integrate social media, community and education, webinar and webcast production, interactive hybrid events, mobile webcasting, blended learning classes, SCORM compliant courses, and conference production services. CommPartners serves thousands of associations and businesses, and has been an ASAE Endorsed Services partner for the past 13 years."

For more information, please visit http://www.commpartners.com.

SocialFish is a Washington, DC-based social media strategy consulting firm that helps associations match social media work to the mission and business objectives of the organization. SocialFish guides association executives who are building an internal social media practice, helps to create the management infrastructure for social media processes, and trains staff to cover the work of social media on a daily basis to deepen relationships with key stakeholders.

For more information, please visit http://www.socialfish.org.

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Chris Urena

Rich Finstein
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