AMF Bowls a Strike with Mobile Marketing

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AMF Bowling Centers rolls out a hip new mobile marketing strategy that attracts younger demographics to a favorite family pastime

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3Seventy - Leading Provider of Mobile CRM solutions

Due to immediacy and coupon rates being significantly higher that other media, we plan to roll out additional mobile features and promotions for our customers in 2012.” said Merrell Wreden, Vice President of Marketing for AMF Bowling Centers.

Since launching a multi-channel mobile strategy in January of this year, AMF Bowling Centers has connected with nearly 126,000 bowlers through opt-in SMS campaigns, with 28,000 coming direct from AMF’s mobile website as of October 2011. Along with 3Seventy, a leader in mobile marketing and mobile customer relationship management, AMF Bowling Centers developed a mobile strategy and roadmap utilizing SMS, Mobile Web, Traditional Web and Social Media to develop their mobile database and reach expanded revenue goals. The results have been eye opening, with over a million coupons sent to customers using 3Seventy’s proprietary unique coupon code technology integrated with AMF’s POS system.

“We are excited with the continued results of our mobile marketing campaign, and have seen a new customer demographic increase in frequency to AMF centers across the country. Due to immediacy and coupon rates being significantly higher that other media, we plan to roll out additional mobile features and promotions for our customers in 2012.” said Merrell Wreden, Vice President of Marketing for AMF Bowling Centers.

3Seventy has built a platform for AMF to enable a $1000 –A-Day Giveaway in December. Bowlers can obtain a scratch off like lottery ticket from any AMF bowling center beginning November 18 and then enter through SMS or web. Winners will be announced daily starting December 1 through mobile and Facebook. AMF believes they’ll see both increased retail traffic and significant growth in its mobile VIP club during the promotion.

About AMF
AMF Bowling Centers, Inc. is the world's largest owner and operator of bowling centers. Since the introduction of the automated pin spotter in 1946, AMF has been a leader in the bowling industry.

About 3Seventy
3Seventy is a leading provider of mobile customer relationship management (MCRM) Software-as-a-Service (SaaS) solutions. 3Seventy's award-winning solutions allow clients to interact with their consumers by mobile channel of choice all within one easy-to-use platform. With an advanced portal, mobile campaigns can be quickly designed, customized and changed, while effectiveness can be instantly measured with detailed real-time reporting. The company's highly scalable, cloud-based technology enables companies to:

  •     Rapidly design, deploy and analyze mobile engagement solutions using SMS/MMS, QR Codes, mobile websites and app development
  •     Engage customers with real-time product info, coupons, sweepstakes, reward programs and surveys
  •     Create mobile programs that achieve measurable, high ROI results
  •     Drive call center efficiencies through migration to self-service with 3Seventy's proprietary, two-way interactive dialog MCRM platform

3Seventy works with leading companies such as AMF Bowling Centers, Hewlett-Packard, Playtex Sport, AT&T, Nestle, Sony Music, Gamestop, DMX, Young America, along with many software integration partners, advertising agencies and media partners. For more information about 3Seventy, please visit http://www.3seventy.com or http://www.3seventylocal.com for Small Business Products

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Angela Gillespie
3Seventy
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