Cyber Monday set to outpace Black Friday for holiday sales

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WestHost officials say e-commerce websites are doing well as online retail revenues jump nearly 18 percent from last year

It’s obvious now that online stores are a cost-effective way to grow traditional business.

To most people, the term “holiday shopping” translates to crowded stores and long lines, with moms and dads in a tizzy to find the best gifts for their kids and parking lots bursting with mini vans and SUVs. However, officials at WestHost said recent statistics show a change in the way Americans are shopping, from the brick-and-mortar stores to their own personal computers.

In 2010, Black Friday, the day after Thanksgiving, saw a 0.3 percent increase in revenue. Cyber Monday, the e-commerce version of Black Friday that occurs the Monday after Thanksgiving, saw a 16 percent increase, jumping from $887 million in 2009 to more than $1 billion in 2010, according to a press release from ComScore.

According to the U.S. Census Bureau, the e-commerce estimate for the second quarter of 2011 leapt 17.6 percent from the second quarter of 2010.

With these statistics in mind, more companies are realizing the potential for higher revenue this holiday season and are incorporating e-commerce, or online retail, into their business plans.

“It’s obvious now that online stores are a cost-effective way to grow traditional business,” said David Anderson, director of sales and marketing at WestHost, a Utah-based Web hosting company that specializes in e-commerce Web hosting. “Today, when businesses cut back, they’re choosing to hang on to their online store because it has a much broader reach. As a result, we continue to innovate products and tools to help our hosting clients expand that reach.”

There has been debate in the past, especially 10 years ago when e-commerce was still in its infancy, about whether online retail was effective. For example, not until December 2002 did a handful of companies start reporting profits from their e-commerce endeavors, according to The Economist. More recent statistics show significant growth in profits.

The need for experienced e-commerce professionals arises from situations in which companies attempted online campaigns, but failed because they did not understand e-commerce and Web design, according to Anderson.

With this lack of understanding, professional Web hosting companies have started offering services for both affordable domain registration and basic e-commerce website design and construction.

WestHost offers shared Web hosting, cloud hosting, dedicated servers, reseller hosting, domain registration, e-commerce tools and merchant account solutions. These services help companies place their merchandise online and easily manage it.

“With more and more business taking place on the Internet, it is vitally important for traditional brick-and-mortar companies to have the ability to sell their merchandise online, not just in stores,” said Jake Neeley, brand manager for WestHost. “People simply expect companies to have an online presence. If they don’t, many won’t think they’re terribly viable, as negative as that sounds. That’s where we come in.”

WestHost sells a variety of e-commerce products for brick-and-mortar stores to incorporate an online component into their business plans — everything from online shopping carts to merchant accounts to products ensuring both client and seller security.

With such products, companies become consumers, lining up around the online corners, anxiously awaiting the opportunity to fill shopping carts with their very own Christmas presents — an online presence.

About WestHost

WestHost has had a singular goal since its inception in 1998: provide the most powerful, secure Web hosting environment for clients around the world at an affordable price. As a subsidiary of the UK2 Group, a significant player in the European and U.S. Web hosting markets, WestHost provides domain name registration and website hosting to global customers. Having garnered various industry awards, WestHost is committed to providing reliable, cutting-edge products and services at a great value, underpinned with superior client support. For more information about WestHost, visit


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