Building The Experience Graph By Tracks

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Tracks, a top 10 photo app around the world, is building the Experience Graph.

Tracks is announcing the making of the Experience Graph. Since launching this summer, the Tracks team has been quietly executing and learning from the growing and highly engaged user base. While thinking deeply about the vision of the company, one thing understood was that the biggest risk and opportunity was the horizontality of the service. People were making ‘tracks’ for just about every experience in life. What was realized that Tracks is a blank canvas for all of life experiences and a horizontal approach is the right way to go. This word cloud shows the frequency of track names. This is life:

Instead of using the notion of a group as the social object, the paradigm is turned on its head and using the notion of a ‘track’ or experience as the social object. Here is a sample of the various groups of the CEO, Vic Singh's life and there are many more not covered here There are countless numbers of groups and which may have different subgroups. This can all get really confusing.

People live life through experiences and various social circles come into and out of these experiences. Experiences can be finite like a birthday party or a pub-crawl or be ongoing collections like a series of date nights or every year at Christmas. By thinking of the world through experiences, social networks become more fluid as people come in and out of experiences.

Vic's Golfing Experience is comprised of several micro-social networks

And here are the various micro-networks in Vic's Birthday Party experience

Think of Golfing as a track and Birthday Party as a track, each track is essentially a micro-social network around an experience, whether they are finite or last forever. Experiences happen in the real world and a mobile first play is required to truly map the Experience Graph. Experience based networks cut across the various groups in our lives. For example, a barbecue may have cousins, in-laws and siblings, whereas a guys night out might have brothers and college friends. Even further, a subset of college friends may attend a bachelor party while another subset would go golfing. While the friend graph is being tackled by folks like facebook and g+, the Experience Graph requires a fresh perspective and a new lens.

As summed up by the CEO, "By thinking of life as a series of tracks or experiences, one can easily see a framework for mapping very fluid social networks that cut across experiences and the social graph can be sliced up infinitely in a very simple way."

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Raj Moorjani
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