Truth in Social Media Analytics: Polygraph Media Launches in Private Beta at Defrag 2011

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New Platform Gives Companies the Tools for Social Media Self-Improvement

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“We want to help companies truly know themselves and how they are performing, and what has been effective or not for their competitors." Chris Treadaway, Polygraph Media founder and CEO

Polygraph Media, a new analytics platform that helps companies better understand and manage their social media assets and activity, launched in private beta today at Defrag 2011. Polygraph provides actionable engagement analytics for companies measured across both their own social media properties, and their competitors.

Social media activity has grown to such levels that it is difficult for either large brands to know exactly what they’re doing and how they’re doing across assets, or for smaller agencies and companies to afford quality analytics reports. Polygraph Media gives users a set of tools to manage and analyze the effectiveness of their social media properties and those of their competitors.

At the Defrag Conference on November 9th and 10th, Polygraph will unveil the private beta launch of their new on-demand, single-serve snapshot reports for companies, an affordable analysis of how a company’s social media assets, or those of a competitor, are doing.

Polygraph mines deeper engagement data than other analytics services, and leverages a cross-platform functionality that will integrate across Facebook, Youtube, and Twitter to give an accurate picture of how well companies use social media. Like a credit report, Polygraph reports give a just-the-facts account that can then be leveraged to diagnose where a company’s social media pain points are and create an actionable plan accordingly.

“Social media data is a giant black hole for brands. Data is routinely ignored. Executives and marketers have wildly different views about what the data represents, and how to measure success. Consultants usually add to the confusion,” said Chris Treadaway, Polygraph Media founder and CEO, and author of the book Facebook Marketing An Hour a Day. “With Polygraph, we want to provide users with the clear understanding that only data can provide. We want to help companies truly know themselves and how they are performing, and what has been effective or not for their competitors. Nobody has put this kind of information into simple, easily understood reports, and that’s what we’re doing.”

Polygraph looks within a social media property at immediate audience, extended network size, key demographics, for number of likes, followers, friends, trending topics, top keywords, comment numbers, @replies and total view counts. The data is segmented by account, time, or in custom ways that the user defines on the fly.

In private beta, Polygraph will launch with a straightforward and affordable tiered pricing structure for both single reports and subscriptions. Single reports start as low as $99.

The tools and reports are designed to help large companies answer the following questions:

  •     Who are the most engaged & influential fans?
  •     What types of interactions take place on our Page?
  •     What types of content works best on our Page?
  •     What time of day & days of the week do people interact with us most?

In early 2012, Polygraph Media will begin opening its underlying social data platform to enterprise developers for deeper integrations and data scenarios. These apps will range from profanity protection and cross-channel moderation filters to enterprise social data mining as a service.

Until now, the team has been working with a selected group of large brands and companies as beta testers. They are currently recruiting agency partners. To register for the private beta visit:

About Polygraph Media

Polygraph is a social analytics and management platform specifically designed to help companies and brands understand how their social media assets are performing and turn that social data into real, actionable engagement intelligence for more effective campaigns. Polygraph provides high resolution reports, both on demand and by subscription, on how both you and your competitors are performing across social media.

The Polygraph beta release is currently available on the web. For more information please visit


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Doug Freeman
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