With GeoEdge Analytics 2.0, ad networks and media buyers now have a powerful tool in their hands to systematically analyze and identify global media opportunities
Providence, Rhode Island (PRWEB) November 09, 2011
GeoEdge Ltd., the largest geo-visibility solution provider in the world, announced today in Ad:Tech New York 2011’s press announcement the release of its advanced GeoEdge Analytics 2.0, the company’s innovative platform that enables users to capture and analyze ads displayed on any website in any location in the world. GeoEdge Analytics was chosen to be one of 10 innovative companies to be featured in this year’s Ad:Tech press announcement.
By leveraging the reach of GeoEdge’s global proxy network and combining it with a powerful BI engine, GeoEdge Analytics 2.0 offers a unique global ad scanner that not only sees ads but also understands them.
With just one click, GeoEdge Analytics 2.0 builds a consolidated view of pages and ads from over 100 geo locations. Designed and developed to meet the needs of publishers, media buyers and ad networks. GeoEdge Analytics 2.0 provides users with true visibility on ads and website dynamics. Publishers can obtain a precise and complete view of how content and ads appear globally on their site and gain full control of their inventory. Further, they can also use the GeoEdge Analytics alerts module to ensure, in real time, that compliance rules are not breached; Media Buyers can analyze global media buying opportunities, and locate best performing and best suited media for specific ad inventory to boost any campaign ROI; and Advertisers can map competitors’ campaigns in real time in any country and on any website in the world.
“GeoEdge continues to provide its customers with innovative solutions that give them that true visibility to boost ROI and streamline their daily tasks. With GeoEdge Analytics 2.0, ad networks and media buyers now have a powerful tool in their hands to systematically analyze and identify global media opportunities,” comments Amnon Siev, VP Product Management at GeoEdge. “What’s more, for the first time, publishers can see and analyze all banners that are displayed on their site according to various targeting criteria, monitor their global activities and enforce compliance rules in real-time. This will reshape the future of geo-targeting and change the way our customers do business,” he adds.
Founded in 2009 and headquartered in Providence, Rhode Island, GeoEdge is the largest proxy network in the world spanning over five continents. GeoEdge provides publishers, advertisers, ad networks and SEO/SEM experts tools to view web content on a geographical basis from virtually any location in the world. With the GeoEdge advanced geo-location toolset, users can effectively view ads, check compliance, obtain organic search results, and track their competition. GeoEdge global proxy servers support 100 locations including more than 25 major U.S. cities (DMAs) by deploying an easy to use browser toolbar, web analytics, VPN or web proxy tool. For more information, visit http://www.geoedge.com.