Spot The Warning Signs: 5 Reasons a Company May Need Online Reputation Management

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As the company launches a dedicated reputation management division, SEO Positive encourages business owners to take a closer look at their online brand to determine whether their company is being represented well within the search engines

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A reputation management campaign will centre on ‘burying’ negative entries that appear when users search with a particular brand name or keyword

Webmasters may not be aware that their online brand requires professional management. However, as a company that has launched a dedicated reputation management division this November, SEO Positive seeks to raise awareness of the importance of controlling how users perceive businesses within Google, Bing, Yahoo! and many other major search engines.

Studies from search engine experts have determined that up to 80% of browsers search for information via a search platform, so a good first impression is essential if these users are to land on a firm’s website and eventually choose to partner with the said company.

Online reputation management is a relatively new service that’s now offered by SEO Positive, as well the world’s leading SEO and online marketing firms. Essentially, a reputation management campaign will centre on ‘burying’ negative entries that appear when users search with a particular brand name or keyword. These negative entries could include bad reviews, irrelevant articles or even domain names with the same name (or similar). A reputation management campaign is all about controlling as many of the returned results on the first few pages as possible.

As such companies will look to tailor a campaign to the exact needs of the client, packages and strategies will differ across the board. But how do well-established webmasters know when it’s time to take the reins and make a change to their online impression?

If companies are familiar with any of the issues below, SEO Positive would encourage them to learn more about the extensive reputation management services on offer from this UK-based online promotions company.

1.    The marketing team at the company has carried out their own research into the search results that are generated for their main brand name or important search terms. The entries displayed don’t portray the company in a particularly positive light and it’s clear that there is much room for improvement.

2.    The website is the hub of the business in question but the company has recently noticed a decline in traffic or direct enquiries and sales. There are many factors that could cause such a drop in interest, but if there is no reasonable explanation to be seen after further analysis of a site’s performance, it may be time to investigate the general opinion of the brand on the web – and, more specifically, in the search engines.

3.    The company doesn’t understand or utilise social media sites. Social media management can be a huge part of the overall reputation campaign, as profiles and accounts that are optimised in the correct way can push down a huge number of negative entries. It’s important to make the most of networking sites such as Facebook, Twitter and Foursquare, and a reputation management strategy will cover all of these bases and more.

4.    It’s clear that the company has come under direct attack from an ex-employee, a rival company, or simply a horde of unsatisfied customers via lots of negative feedback that is ranking highly in the search engines. Many users will go out of their way to tarnish the brand for their own self-gratification and it’s necessary to start protecting a company from such malicious actions straightaway.

5.     The company invested a lot of time and money into their online campaign early on but hasn’t looked to maintain the management of their brand. If webmasters feel that they have let their marketing efforts slip, a well-executed online reputation management campaign will boost exposure and improve the company’s stance in the online market.

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Ben Austin
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