San Francisco, CA (PRWEB) November 11, 2011
Improved student experience, higher lead enrollment rates, and higher graduation rates are among the goals of DegreeMatch.com, the newly re-launched education lead generation brand by ClickSpark, LLC.
ClickSpark officially launched their new lead generation platform and student to college matching algorithm on November 7th, which they believe will change online education lead generation for the better. “We found that the colleges we work with are primarily concerned with two things: lead quality, and enrollment rates. Addressing those pain points was a top priority for our new platform.” said Thomas Tortora, ClickSpark's Chief Operating Officer. In the 6 month beta release of the DegreeMatch platform and matching algorithm, ClickSpark has observed a consistent increase of 100% or higher to lead enrollment rates compared to the industry standard.
“We’ve had over three years of experience marketing for schools to help us understand the needs of both the prospective student and the college. We believe our new student matching algorithm is the innovation that can bridge that gap.” said ClickSpark's CEO Brian Einhaus, who engineered the DegreeMatch algorithm. “If you can accurately narrow down the vast number of school and program options available to students from the thousands down to a handful of highly relevant matches, the student and the school both win.”
Along with this re-launch, ClickSpark is also releasing an improved website experience and a toll free hotline for prospective students. “We’ve found that although many adults without higher education would like to go back to school, the barriers they face can often prevent them from fully exploring it. Our goal was to create a website and telephone hotline that facilitates this process and helps people improve their lives.” said Einhaus.
To get the word out on DegreeMatch.com, ClickSpark is launching a multi-faceted advertising effort both online and offline. Starting in November, DegreeMatch.com television commercials will air on a number of major US television networks.
ClickSpark is a San Francisco based internet marketing firm founded in 2006 that specializes in online marketing and niche lead generation. Since 2008 ClickSpark has been helping colleges generate quality leads and enrollments via internet marketing.