Acquity Group Named Platinum Partner by hybris

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The strategic partnership integrates the brand eCommerce and mCommerce expertise of Acquity Group, with the largest independent multichannel commerce software company in the world.

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Acquity Group LLC, a leading global brand eCommerce and digital marketing company, today announced that it has been named a Platinum Partner for hybris, an international leader in multichannel commerce solutions. The collaboration will offer retailers the ability to deliver a forward-thinking global eCommerce presence as hybris further extends its capabilities into North America.

Acquity Group’s elevated partner status reinforces its leadership in the brand eCommerce and mCommerce space on an international level, serving as the digital agency-of-record for some of the world’s most respected brands. In addition to Grainger, the hybris and Acquity Group partnership has spanned several other successful client engagements with top brands like Crescent Electric Supply and IDEX.

“Acquity Group is a valuable partner that has played a major role in the overall success of hybris software in North America,” said Patrick Finn, hybris VP of Channels for the Americas. “We initially chose to partner with Acquity Group because of its solid expertise in the eCommerce and mCommerce space and reputation for supporting global organizations. The enhanced strategic alliance will support our continued expansion into North America. Uniting Acquity Group’s deep expertise in global eCommerce implementation and support, with hybris’ robust eCommerce platform, creates a powerful dynamic for our joint clients.”

Acquity Group first announced its relationship with hybris in 2009, serving as a valued partner that helped to extend the Munich-based company’s reach into the U.S. and Canada. Throughout the strategic alliance, Acquity Group has assisted in the delivery and implementation of the hybris Multichannel Suite. While hybris acquired Montreal-based eCommerce platform provider iCongo earlier this year -- thus securing its holistic eCommerce platform offering in North America -- the company is continuing to enhance its North American partner channels.

“Over the past few years we’ve seen the eCommerce space change in a big way, with the introduction of mCommerce shifting market dynamics even further,” said Chris Dalton, CEO of Acquity Group LLC. “While some software providers lacked the demand needed to survive the downturn, others were acquired by larger corporations. Despite these changes, hybris has remained an independent, innovative multichannel commerce platform provider. We’re thrilled to be partnered with such a dominant, growing company that has a proven track record for product content management that enables online commerce.”

About hybris:

(http://www.hybris.com)

hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialization and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way. It has over 300 customers worldwide running more than 2,000 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat and Kaiser+Kraft.

About Acquity Group:

Acquity Group is a leading global brand eCommerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.

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Lauren Eichmann
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