Palatability, Nutritional Supplement Combine in Probios® Soft Chews for Dogs

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Just in time for the holidays – the perfect stocking-stuffer for your pet.

A brand YOU can trust; chews THEY can't resist!

Dogs. To many of us, they are family members, co-workers, protectors, workout buddies and companions. Vets Plus, Inc. (VPI), a leading animal health supplement manufacturer, recognizes this and has developed Probios® Soft Chews for dogs. These unique Soft Chews – which contain both probiotics and prebiotics to help maintain healthy digestive systems in dogs – are available in 1 gm and 4 gm sizes for small dogs, and medium and large dogs, respectively.

“Palatability and quality ingredients are everything when you are deciding what to give to your pet. Our Probios® Soft Chews contain quality ingredients that are not only tasty, but easy-to-chew and they have had more than a 95 percent palatability acceptance among dogs during trials we’ve conducted,” said VPI President and CEO Raj Lall. “We are very excited to help put pet parents and families in a situation where their dogs get excited when they reach for the jar, not run away!”

Probios® Soft Chews contain beneficial bacteria that help maintain healthy digestive systems in dogs and companion animals; similar to the beneficial bacteria that is found in yogurt many consumers enjoy. Utilizing state-of-the-art soft chew technology, VPI is able to provide pet parents with “A brand YOU can trust; chews THEY can’t resist” as stated on the eye-catching “Probios® blue” and white labels.

“All Probios® products are manufactured in the U.S.A., by Vets Plus, Inc., who follows the strictest manufacturing guidelines within the animal health industry,” Lall said. “Our partnership with Chr. Hansen – a distinguished and highly-regarded name by consumers and manufacturers around the world – insure that our Probios® Soft Chews will not only be appealing to pets, but the consumer can rest-assured that no other brand on the market could be any better for their four-legged best friends’ digestive and overall health. We can now put ‘fun to give’ and ‘nutritional supplement’ in the same sentence for pet parents.”

Probios® Soft Chews are available today for purchase at and will soon be available at your local pet supply store.

About Vets Plus, Inc.
Vets Plus, Inc. (VPI), located in Knapp, Wisconsin, is a leading manufacturer and distributor of animal health and nutrition products, including Probios®, Replamin®, Swine Prefer™, Pets Prefer™, Goats Prefer™ and Horses Prefer™ product lines.
Founded in 1990 by entrepreneur Raj Lall, VPI began manufacturing and distributing animal health and nutrition products. By 2002, VPI had formed a strategic marketing and manufacturing alliance with Chr. Hansen in Denmark, thus earning the license to market and manufacture the Probios® line of products. From 2005-10, VPI, was known as BOMAC Vets Plus, Inc., after a partnership agreement was reached with Bomac of New Zealand. During that time, the company also formed a strategic marketing and manufacturing alliance with Albion Animal Health on Replamin® and Pull Thru® brand products (2008). Following the acquisition of BOMAC New Zealand by Bayer (Germany) in late 2010, the company has successfully transitioned back to Vets Plus, Inc., and now boasts 100,000 square feet of manufacturing / warehouse / office space. VPI is proud of its continued growth into a leader within the animal health industry and ability to manufacture more than 350 products, while maintaining ISO-9001 and NASC certifications, and remaining cGMP and AFFCO compliant. VPI is also a member of the American Pet Products Association (APPA).

Questions and comments can be directed to or support(at)vets-plus(dot)com.

Media Contact: Dana Bolwerk, marketing coordinator, Vets Plus, Inc.; danab(at)vets-plus(dot)com, 715.665.2118


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