All of the keynoters and speakers at PR News’ Facebook Conference will share ideas, tactics and lessons learned in using Facebook to advance PR and marketing efforts.
Rockville, MD (PRWEB) November 09, 2011
PR News has announced three keynote presenters for its Facebook Conference on December 1 in Washington, D.C.: Bonin Bough, global head of digital for PepsiCo; Ed Moran, co-author of “The Hyper-Social Organization”; and Calvin Stowell, social media strategist for DoSomething.org.
PR News’ Facebook Conference has been programmed for PR and marketing professionals looking to maximize the many communications and brand-building opportunities offered by Facebook. The December 1 conference will feature a new lineup of speakers from organizations and brands such as The Hershey Company, Heineken USA, Facebook, Buddy Media, Edelman, Ogilvy, Lend Lease, Duane Morris LLP, Cohn & Wolfe, the International Center for Research on Women, IFC, the Associated Press, CRT/tanaka, TerraCycle Inc., GolinHarris and more.
In his morning keynote, Bonin Bough, who oversees digital strategy and the implementation of social media tools and techniques at PepsiCo, will discuss how PR pros must lead the way in embedding digital into their organization’s DNA. Author and emerging technologies researcher and consultant Ed Moran will explain the benefits of humanizing social media efforts in his luncheon keynote address. And DoSomething.org’s Calvin Stowell will close out the exciting day with a presentation about the power of Facebook to level the playing field for all organizations and brands.
All of the keynoters and speakers at PR News’ Facebook Conference will share ideas, tactics and lessons learned in using Facebook to advance PR and marketing efforts. The conference also includes networking opportunities during breakfast, the keynote luncheon and cocktail reception.
The early bird rate ends November 11 - More Information
Conference attendees will become experts in:
- Mastering Facebook’s latest features
- Creating and managing a Facebook dream team
- Managing crises and issues via Facebook
- Integrating Facebook into all PR initiatives
- Getting people to "like" a brand and become part of an engaged community
- Understanding social media laws and legal limitations
- Launching contests and promotions on Facebook
- Communicating with the media via Facebook
- Executing smart campaigns on tight budgets to boost reputation or sales
- Measuring the impact of Facebook initiatives
Attendees will leave this conference equipped with a smarter, more cost-effective PR and marketing plan that harnesses the power of Facebook.
Responding to industry demand after reaching maximum capacity for its August 9 Facebook Conference in San Francisco, PR News is presenting its East Coast Facebook Conference. The Facebook Conference, (the day after PR News' Media Relations 2.0 half-day Workshop and PR People Awards Luncheon) will connect PR professionals with the industry leaders who have helped make this social network an essential platform for all nearly all corporate, agency and nonprofit communicators.
For questions regarding attending the event, contact PR News Marketing Communications Director Amy Jefferies at ajefferies(at)accessintel(dot)com. For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.
About PR News:
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at http://www.prnewsonline.com.
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