Online Tie Retailer Ties-Necktie.com Partners with Customer Feedback Service eKomi

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Wanting to learn more about their customers, online tie retailer Ties-Necktie.com partnered with independent online feedback company eKomi. Besides learning about their customers' shopping experience, Ties-Necktie hopes to gain valuable information about future demand and new trends.

We’re confident eKomi will help us get a better idea of what our customers want and how to best serve them. All in all, the partnership will allow us to make deeper, more meaningful connections with our customers...

Popular online tie retailer Ties-Necktie.com today announced a new partnership with independent customer feedback company eKomi. The new agreement enables Ties-Necktie.com to learn more about its clients, improve the quality and range of its products and ensure greater customer satisfaction. Ties-Necktie.com, which specializes in modern and classic European mens ties and accessories, will share information garnered by eKomi with its suppliers.

“We’re looking forward to a fruitful relationship with eKomi,” said Ties-Necktie.com founder Hendrik Pohl. “We’re confident eKomi will help us get a better idea of what our customers want and how to best serve them. All in all, the partnership will allow us to make deeper, more meaningful connections with our customers, which is great for everyone.”

Ties-necktie.com offers neckties, bow ties, ascots, pocket squares, cufflinks and more to a discriminating customer base. An informative blog offers men fashion advice on how-to tutorials.    

By evaluating feedback gathered through thousands of voluntary customer surveys, eKomi will report to Pohl about everything from potential service shortfalls to the user-friendliness of the Ties-Necktie.com interface to customer demands. Ties-Necktie.com, which carries over 2,000 quality neckties, bow ties, pocket squares, and cufflinks, may also use eKomi reports to track growing trends. As a result, Ties-Necktie.com may add stock to its inventory of ties in a specific color or print, or of a certain fabric.

With the feedback garnered by eKomi, Ties-Necktie.com also plans to map out its social media strategy and better manage its Internet presence. Customer feedback is shared on Ties-Necktie's Facebook page, their twitter account, and even shared with Google's popular product search.

“The eKomi partnership has the potential to change and enhance the way we do business,” added Pohl. “They will be providing us with invaluable information about our own customers. Being more informed, we may refine our product selection or streamline our website.”

eKomi is an intelligent customer feedback service, generating enhanced customer trust by a) offering online retailers the opportunity to learn what their customers have to say about their products and services b) giving customers the chance to say what they think. Online retailers that partner with eKomi experience increased revenues, higher conversions and streamlined procedures.

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Hendrik Pohl
Ties-Necktie.com
415-238-7416
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