Snow Joe® Offers Fun, Easy Snow Day Options

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No-Gas Snow Throwers Alleviate Strain on Backs and Wallets This Winter

Snow Joe

The Snow Joe Plus electric snow thrower offers ease-of-use and an effortless snow removal solution.

Electric snow throwers never leave users caught off-guard without gas in the machine, so they always are ready-to-use no matter how bad the weather gets.

Consider yourself warned: meteorologists are calling for a particularly snowy winter in many parts of the U.S. this year. Electric snow throwers from Snow Joe® offer a safe, easy-to-use option for tackling the unpredictability of winter conditions, whether it’s a moderate dusting or a full-on blizzard.

Designed to eliminate strain on consumers’ wallets – as well as their backs – the lightweight Snow Joe Plus and the powerful Snow Joe Ultra snow throwers provide a powerful, no-gas solution to snow removal – allowing them to complete this winter chore faster and more easily.

“Electric snow throwers never leave users caught off-guard without gas in the machine, so they always are ready-to-use no matter how bad the weather gets,” said Joseph Cohen, president and CEO of Snow Joe. “With features like instant start and a compact design, Snow Joe snow throwers are effortless to use and maintain, making them must-have tools for winter.”

Snow Joe Plus
The lightweight Snow Joe Plus weighs just 12.5 pounds, offering easy maneuverability to quickly remove snow from steps, decks, patios and sidewalks. The Snow Joe Plus features a three-blade rotor to effortlessly cut through light snowfall and clear paths up to 12 inches wide and 4 inches deep with each pass. Its ergonomic handle is designed to alleviate user strain to take the stress out of snow removal.

In addition, the Snow Joe Plus’ 7.5 amps of power launches snow up to 20 feet, moving up to 300 pounds of snow per minute.

“The Snow Joe Plus combines power with a convenient, easy-to-handle design for a smart snow removal solution,” said Cohen.

For tough clearing jobs, the Snow Joe Ultra offers the ultimate in snow removal capabilities. The Snow Joe Ultra boasts a 13-amp motor and can move up to 650 pounds of snow per minute, allowing it to tackle even the heaviest snow with ease. Equipped with a scraper blade at its base for moving snow clear to the pavement, Snow Joe Ultra features a 180-degree adjustable discharge chute that controls the direction and height of the snow stream. For added ease, the Snow Joe Ultra SJ621 model includes a headlight to help users see when they are far from yard or street lights.

Snow Joe snow throwers are designed to alleviate the physical strains of shoveling with ergonomic designs and powerful motors that make snow pick-ups quick and effortless, so users can get back to the winter activities they love most.

“Snow Joe Plus and Snow Joe Ultra offer a dependable, hassle-free way to help consumers enjoy the snow, rather than stress about how to clear it,” said Cohen.

In addition to electric snow throwers, Snow Joe also offers several non-electric tools. The SnoBrum Snow Pusher features a durable, molded polyethylene foam head that allows consumers to quickly sweep snow off the car and away from the user without harming the vehicle’s finish. For clearing comfort, the telescoping handle has cold-resistant nylon threads and extends up to 46 inches for plenty of reach. The SnoBrum retails for $24.99.

In addition, the Roof Joe Aluminum Snow Roof Rake helps consumers remove snow, wet leaves and debris from their roofs without climbing, preventing damage due to heavy snow build-up. The 16-Foot Snow Roof Rake retails for $59, and the 21-Foot Snow Roof Rake retails for $69.

For added snow removal ease, Snow Joe also offers a variety of snow/ice melts and de-icing solutions. For more information, visit

To help consumers prepare for the 2011-2012 winter season, Snow Joe is holding a Facebook sweepstakes through the month of November. Each week, seven winners will receive a free Snow Joe Plus electric snow thrower. To enter, “like” the Snow Joe page on Facebook:

Snow Joe products are sold at most Lowe’s, Walmart, Ace Hardware and True Value Hardware stores nationwide, and at Walmart Canada. They also are available on QVC and online at,, and Snow Joe Plus 322P is available for a suggested retail price of $99.99. Snow Joe Ultra SJ620 is available for a suggested retail price of $249.99, and Snow Joe Ultra SJ621 is $269.99.

About Snow Joe
The Snow Joe® Company designs and develops high-quality innovative tools at an affordable price. Since 2005 our mission is to help consumers “Get Equipped” to tackle the great outdoors. Snow Joe’s innovation is driven by a robust research and development pipeline that looks at both creative design and technological advances. Originally founded to bring homeowners smart winter solutions, the company now distributes a wide range of easy-to-operate and reliable power equipment – from snow throwers and lawn mowers to trimmers and cultivators – under its “Joe” brand names.

Snow Joe’s essential tools are perfect for everyone from the average Joe to the garden enthusiast. New products are constantly in development at Snow Joe, and each season consumers can expect more practical innovations to address their key home needs. Snow Joe is accredited by the Trenton, N.J., Better Business Bureau. For more information, visit

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Samantha Frost
L.C. Williams & Associates
(312) 565-3900
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