iTRACS' Customer Value Lifecycle™: Helping Organizations Generate Continuous Business Value from Their Enterprise Infrastructure

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Proven methodology from DCIM leader generates a higher level of quantifiable value for infrastructure owners and operators

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The Lifecycle adds measurable value at every stage of the DCIM engagement

iTRACS Corporation, Inc., the leading provider of enterprise-class Data Center Infrastructure Management (DCIM) solutions that drive performance, efficiency, and business value in physical infrastructure, today announced the iTRACS Customer Value Lifecycle™.

The iTRACS Customer Value Lifecycle™ is a best-practices deployment methodology designed to help customers unleash continuous business value from their physical infrastructure and maximum return on their DCIM investment. Unlike deployment models that focus on discrete software launches or disruptive "big bang" moments, the Customer Value Lifecycle™ helps customers generate continuous, quantifiable business value from their enterprise infrastructure – from day one for as long as the customer is part of the iTRACS community.

The Lifecycle represents an aggregation of iTRACS' unparalleled domain expertise and knowledge base in the management and optimization of physical infrastructure. It delivers continuous incremental value by aligning and "architecting" the customer's infrastructure operations to the needs of the business; identifying and executing against a shared vision of the customer's goals; and creating a forum of proactive collaboration that openly and continuously democratizes information between key DCIM constituents within the organization – Data Center/IT, Facilities, and Building Management Systems.

"DCIM, when leveraged to its full potential, offers a continuum of value delivery to the business," said Elizabeth Given, President and CEO of iTRACS. "It's about generating transformational business value from the infrastructure continuously. Our DCIM portfolio, iTRACS Converged Physical Infrastructure Management™ (CPIM™), delivers on this promise. It aligns enterprise infrastructure with the needs of the business, maximizes capacity and utilization, and enables operational agility across the entire IT ecosystem – not just once, but in a continuous cycle of innovation. The Customer Value Lifecycle™ provides a deployment methodology that's just as holistic and just as continuous."

The Lifecycle offers four interconnected phases in the implementation of the iTRACS CPIM™ portfolio – Discover, Plan, Empower, and Optimize. Each point of value builds upon the previous point of value, creating a continuously expanding cycle of infrastructure optimization.

"The Lifecycle adds measurable value at every stage of the DCIM engagement," said Ms. Given. "It's continuously focused on improving how infrastructure is seen, managed, and optimized to serve the business. It's always looking ahead, seeking new opportunities to support the business goals of the organization. If the infrastructure is stuck in neutral, then the business will inevitably be left behind. The Lifecycle enables the infrastructure agility essential to mitigating this risk."

The centerpiece of the Lifecycle is the customer's Value Enabled™ strategy, in which the customer aligns value delivery milestones to the goals of the DCIM initiative and works with iTRACS to achieve them. Each milestone is tracked with quantifiable business value measured and validated by the customer. The Value Enabled™ strategy is re-defined, re-measured, and re-validated continuously throughout the lifecycle of the iTRACS CPIM™ engagement.

About iTRACS

iTRACS Corporation is the leading provider of enterprise-class Data Center Infrastructure Management (DCIM) solutions that drive efficiency, performance, cost savings, and strategic value in the data center. iTRACS' best-in-class portfolio, Converged Physical Infrastructure Management™ (CPIM™), features the world's first and only holistic view of enterprise infrastructure using an interactive, navigable 3D environment. Interactive 3D Visualization – The Efficiency Engine™ unleashes new opportunities to create efficiency and business value in the design, management, and optimization of IT physical infrastructure. Today, iTRACS is being globally deployed in some of the world's most complex data centers and IT infrastructures, including four of the seven industry-recognized global leaders in data center design and management. iTRACS is proud to be included by Gartner as a 2011 Gartner Cool Vendor in Data Center Infrastructure Management. http://www.itracs.com.

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