BKV Awards Wichita State’s Brandon Moore “Modern Fairytale” Scholarship

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Wichita college student Brandon Isaiah Moore recently spun the best “modern fairytale” with his three-minute video “Love and Track,” according to digital and direct marketing agency BKV. His reward: a $1,500 scholarship, awarded by BKV in honor of the agency’s 30th year in business.

We’re excited to celebrate our 30th anniversary by recognizing and encouraging students like Brandon, who plan to put their creative talents to good use in their future careers.

Wichita college student Brandon Isaiah Moore recently spun the best “modern fairytale” with his three-minute video “Love and Track,” according to digital and direct marketing agency BKV. His reward: a $1,500 scholarship, awarded by BKV in honor of the agency’s 30th year in business.

To apply for the scholarship, students were asked to recreate a classic fairytale in a 2-3 minute video, adding a modern technology twist. Staff at the agency — which uses a blend of traditional and digital media along with direct marketing techniques and high-performance creative to grow clients’ brands and sales — determined that Moore’s video presented outstanding creativity, both in overall concept and creative execution.

“We’re excited to celebrate our 30th anniversary by recognizing and encouraging students like Brandon, who plan to put their creative talents to good use in their future careers,” said Kelley Haas, chairman, BKV.

A freshman at Wichita State University, Moore is a record-holding track and field athlete who has earned multiple state, regional and local championships. His appropriately themed video portrays the story of young lovers who met while running, replacing Cinderella’s iconic glass slipper with a running shoe. His major is so far undeclared, but will likely be within environmental studies, either geology or engineering.

“Choosing a track-related theme for my video made sense. We’re a family of runners — my parents found love on the track, and my siblings and I all participate in track and field events,” Moore said. “I’d really like to stay ahead in completing my credits, so I’m planning to use the scholarship for summer school classes and books.”

To view Moore’s scholarship-winning video “Love and Track,” visit: http://youtu.be/DiwOsrHw47s

About BKV:
Established in 1981, BKV is a direct and digital marketing agency that helps marketers meet business goals with data-driven strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of traditional and digital media along with direct marketing techniques and high-performance creative to drive response while measurably growing clients’ brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit http://www.bkv.com.

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Joyce DeLay
BKV
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