BB Direct Releases Results of their Automobile Database Comparison Study

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BB Direct, provider of mailing list data to the reseller market, has completed and has now released the results of their Automobile Database Comparison Study. This study compares the BB Directs Premium Automobile Database against 4 other competitive auto database brands.

Never before has the accuracy of auto vehicle data been more important to dealership direct mail. Since the Driver Privacy Protection Act of 1994, as well as the Shelby Bill Amendment to this act, has virtually removed the ability to compile DMV data without without the auto owners’ consent. BB Direct conducted a study to compare and contrast 4 different auto data sources. Each of these new sources contributes their own variation of compilation methodology, accuracy, and coverage.

The 4 auto database sources selected had to have met all three of the following criteria. They must output the auto make, model, and year built. The data must able to be legally rented for direct mail marketing purposes. And the coverage must be nationwide.

BB Direct employed a 3rd party contractor to drive by a total of 686 driveways and matched a total of 339 vehicles. Nearly 36% of the driveways had a matched make & model from at least one of our 4 sources. The remaining driveways were either empty, the garage door was closed, or the visually identified car (make/model) did not match any one of the 4 sources in our study.
BB Direct did make the assumption that if we visually matched the make and model of the vehicle from the driveway the database, the year built was also correct.

Of all the verified vehicles, BB Direct’s Premium Automobile Database has 123 unique vehicles as compared to Source two with only 8, source three with only 5, and source four with only 8.
In conclusion, BB Direct’s Premium Automotive Database, not only delivered 4 times the quantity of vehicle coverage as compared to the next highest coverage, but nearly 5 times the quantity of verified vehicles.

Additionally, the proved that the Premium Automotive Database captures the overwhelming majority of unique records not found on any of the other 3 sources. Therefore, the BB Direct’s Premium Automotive Database delivers the highest degree of coverage and accuracy as compared to the other 3 competing auto files.

BB Direct is the leading provider of mailing lists, database enhancement and hygiene services to the direct marketing industry. They serve the list broker community as well as a host of other value added resellers. BB Direct is headquartered in Cape Coral, Florida. They can be reached by calling 866-501-6273, or visiting them at http://www.bbdirect.com.

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Brian Berg
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