We need to work on branding ourselves now as it will take years to build a brand name in the relatively dull world of commercial lending
Chicago, IL (PRWEB) November 11, 2011
Clopton Capital provides working capital and is located in Chicago, IL. They primarily focus on commercial mortgages, SBA loans and niche financing mechanisms such as gas station loans and commercial bridge loans. The founder of Clopton Capital is Jake Clopton and this press release is part of Clopton Capital's consistent effort to remain involved with the public, namely their future clients. Clopton Capital can be contacted at CloptonCapital.com.
Clopton Capital is considering launching a campaign to find a business that has overcome adversity in an exciting way. In exchange for use of this businesses story. Clopton Capital would agree to help promote said business within a designated page of the CloptonCapital.com website. To find a business owner who has an amazing story of succeeding after an incredible failure they will use a specified submission page within the CloptonCapital.com website where a business owner can write and submit their story. The decision to begin this campaign has yet to be made.
The goal of such a campaign would be to encourage a dialogue between the working capital firm and their prospective clients. This idea is inspired by David Meerman Scott, the author of “The New Rules of Marketing and PR”. Eric Smith, the head of marketing for Clopton Capital believes these types of publicity campaigns could help make Clopton Capital a household name, but the details of how to execute such a plan have not been completely agreed upon as of yet. “We need to work on branding ourselves now as it will take years to build a brand name in the relatively dull world of commercial lending”, said Eric Smith.
Clopton Capital's future plans are to continue marketing via their online presence as they have for nearly one year and to explore new avenues for expanding their brand name for future years.
Clopton Capital can be contacted at their website CloptonCapital.com or at 866.647.1650 during regular business hours central time. Their website contains more specific information about their commercial loan products. Their page dedicated to working capital loans is CloptonCapital.com/workingcapital.html.