Winning this MarketingSherpa award for our agency work with Travelocity on its recent win-back campaign is a testament to what can be accomplished with a creative approach, thorough analysis of the customer and a solid execution of fundamentals.
Redwood City, CA (PRWEB) November 10, 2011
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it has received a MarketingSherpa 2012 Email Marketing Award for a Travelocity win-back campaign that was designed and executed by StrongMail's Agency Services division. A Gold Prize winner in the "Best Promotional Email or Campaign" category, the winning campaign was selected for its skillful application of creative and strategy that enabled the campaign to increase ROI more than 100% from previous efforts.
The winners of MarketingSherpa's 7th Annual Email Marketing Awards were announced on its website on November 7th and are featured in a new special report: "MarketingSherpa Email Awards 2012: 19 award-winning B2B and B2C email marketing campaigns." The annual awards feature the best email marketing campaigns of the past year, as selected by a panel of five expert judges from MarketingSherpa's editorial, analyst and marketing staff.
The winning entry details how Travelocity engaged StrongMail's Agency Services team to launch a creative win-back campaign to reengage customers who booked travel through Travelocity in 2009 but not in 2010. Instead of a straight "we want you back" campaign, StrongMail and Travelocity decided to create "valued customer" messaging that capitalized on past loyalty and emphasized their inclusion in an exclusive group of Travelocity customers. By coupling this approach with a single-use discount code, a compelling subject line, striking imagery and thorough testing, the campaign generated two to three times greater ROI than similar programs, as well as a 12.3% increase to Travelocity's bottom line.
"Email marketers are constantly challenged to extract more value from their lists," said lead judge Adam T. Sutton, Senior Reporter, MECLABS Primary Research. "Many turn to inactive or non-purchasing subscribers to boost conversions – but this can feel like squeezing blood from a stone. This team used a touch of creativity and a solid strategy to not only engage, but increase sales from these tough subscribers, and it increased ROI more than 100% from previous efforts."
"Winning this MarketingSherpa award for our agency work with Travelocity on its recent win-back campaign is a testament to what can be accomplished with a creative approach, thorough analysis of the customer and a solid execution of fundamentals like offer and subject-line testing," said Kara Trivunovic, global director of strategy for StrongMail's Agency Services. "The increased competition for consumer attention requires email marketers to abandon a 'business-as-usual' approach and invest in improving the strategy, testing and execution of their batch, event-triggered and lifecycle email marketing programs. StrongMail's Agency Services team is proud to provide its strategy, creative and implementation expertise to our clients."
Travelocity Win-Back Campaign Information
StrongMail and Travelocity's complete entry can be found in a MarketingSherpa special report and on StrongMail's Email Marketing Insights blog, which can be accessed below.
- Review the Travelocity Win-Back Campaign on StrongMail's Blog
- Download the MarketingSherpa Email Awards 2012 Special Report
StrongMail's Agency Services
StrongMail's Agency Services team offers assistance in all aspects of email marketing, including program set-up, optimization, design, copywriting, execution and best practices to drive better results from an organization's strategic email marketing efforts.
StrongMail's Agency Services for email marketing include:
- Optimization for marketing and transactional email programs
- Email creative and landing page design and coding
- Execution services for help with end-to-end deployment
- Expert training in industry best practices and deliverability
For more information on how StrongMail's Agency Services team can improve your email, social media and interactive marketing programs, contact them at +1 (212) 244-2048 or agency(at)strongmail(dot)com.
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media as a leading email service provider (ESP). From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.