South Beach Sandwicherie, Still Enjoying the Positive Effects of the “The Inaugural 2011 Baltimore Grand Prix,” and it’s Been Great for Business!

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Amidst all the bad press “The Inaugural 2011 Baltimore Grand Prix” has been receiving as of late, South Beach Sandwicherie is one Baltimore small business still singing its praises.

South Beach Sandwicherie is one of the Baltimore Small Business vendors that participated in “The Inaugural 2011 Baltimore Grand Prix” and it’s still feeling the positive effects on business the event provided. Lydell Owens, Lena Ocampo and Tammy Shanholtz, owners of the downtown location (another location is in Locust Point) of the gourmet sandwich franchise South Beach Sandwicherie was selected as one of the preferred vendors back in August for the event after a rigorous evaluation process and participant consideration based on fairness across small, mid-sized and large city vendors alike by the city’s selected food coordinators, Charm City Hospitality. South Beach Sandwicherie, a Southern Florida based franchise, was one of approximately 20 food and beverage vendors selected to represent Baltimore City during the Inaugural 2011 Baltimore Grand Prix.

South Beach Sandwicherie’s tint was located on the corners of Charles & Conway during the Baltimore Grand Prix and the exposure and support from the other vendors, patrons and The Baltimore City Police Department along with other security and law enforcement was great for the small business. After participating in this historic event an immediate spike in foot traffic to include continued support from local law enforcement stopping in for lunch and to-go sandwiches has been continued proof of the positive financial impact the Baltimore Grand Prix has provided. The exposure and referrals from people who tried the tasty sandwiches made with the franchises signature homemade French vinaigrette sauce, was a direct effect of the pick-up in business seen at the deli, post Grand Prix.

“We always knew we had one of the best deli sandwiches in Baltimore, we just needed a platform to showcase our product. The Grand Prix provided enormous exposure for us as a small business and we have already started talking about marketing strategies and our participation next year. I’m confident they will get their financial issues worked out” -Lydell Owens (owner/partner).

The city expected over 100,000 spectators going into this event and that was what vendors were advised as well, but when it was all said and done over 175,000 spectators filled the downtown Baltimore Harbor area over the action packed three-day weekend from Friday September 2nd through September 4th and vendors and businesses were able to take full advantage of the great marketing and revenue opportunities received for participating and many are still enjoying the residual effects if their stories are similar to South Beach Sandwicherie. The additional surge in business and chance for a small business like a South Beach Sandwicherie to get discovered by a customer base and catering resources they otherwise could not effectively reach will be very valuable to any business participating in this event moving forward! There is a feeling of hope that the City of Baltimore figures out a way to keep the race here for the next four years as contracted. The owners of the Downtown Baltimore location of South Beach Sandwicherie were proud to be a part of The Inaugural 2011 Baltimore Grand Prix and stand behind the event and its organizers.    

South Beach Sandwicherie, franchise/affiliate of South Beach LaSandwicherie located in South Beach, Miami, is a small, hip feeling, South Beach styled deli and events catering vendor located at 222 E. Saratoga Street, Baltimore at the bottom of the Saratoga Courts Apartment building around the corner from Bourbon Street Night Club in the Mt. Vernon neighborhood. The success of all the South Beach Sandwicherie locations (four) is largely in part to the unique tasting house made “French Vinaigrette Sauce” that is the signature of the franchise. Lean healthy high grade meats, uniquely prepared fresh croissants and baguettes baked daily, “the sauce,” and great customer service have been the basic keys to South Beach Sandwicherie’s success. A gourmet lunch meat sandwich with fresh locally grown toppings, low-fat and low salt condiments and the world famous house made “French Vinaigrette Sauce!” make for a guilt free sandwich patrons love. Although not yet a household name to Baltimore residencies (location has been open approximately one and a half-years) some of Baltimore City’s most influential officials, attorney’s and political position holders dine at South Beach Sandwicherie quite often, a great place to grab a healthy sandwich in a clean and welcoming environment in walking distance of all the major court houses and municipal buildings in downtown Baltimore.


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Lydell Owens
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