Research suggests that cytokinins in coco water showed significant anti-ageing, anti-carcinogenic and anti-thrombosis effects.
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London, UK (PRWEB UK) 11 November 2011
Chi Coconut Water is the brainchild of entrepreneur Jonathan Newman. “I became passionate about coconut water when I was in Thailand on honeymoon, and used to drink five or six raw coconuts a day. I noticed how good I felt, how my fatigue and blurry eyes got better, and of course how tasty it was,” commented Newman. “When I got back to the UK I started looking at packaged coconut juice drinks, just as a consumer. I couldn’t find one that I particularly liked. Most of the big American brands used Brazilian coconuts, which taste quite bitter. They all seemed to have a bit of an aftertaste. Yet people just drank it because of the nutritional benefits, even though they didn’t necessary like it. I just thought there is room to do so much better.”
After raising the initial seed capital necessary to finance the development, Newman headed back to Thailand with co-founder David Mendelsohn. Together, they drove around the country visiting plantations, meeting farmers, and buying coconut water from streets in every region. “There, on a little street in the middle of nowhere, we found the sweetest coconut water we have ever tasted,” comments Mendelsohn. “It was fantastic. We quickly went and met the owners of the plantation, and felt certain we had a product that differentiated itself from every other coconut water on the market.”
With big players like Vita Coco, Zico and One accounting for most of the US market share, Chi Coconut Water is already making inroads into the market. “I feel confident we have a unique proposition,” says Newman. “We excel in taste, packaging and nutritional content. Our 330ml is currently the only tetrapak on the market to feature the new Dreamcap opening. People want premium quality at an affordable price and that’s what Chi offers.”
With stunning packaging and a naturally sweeter taste, Chi is taking the market by storm and already boasts an impressive following, with celebs such as Ioan Gruffudd (Fantastic Four, The Ringer) and wife Alice Evans (Vampire Diaries) counting themselves as hardcore fans. “As keen yoga enthusiasts, Chi Coconut Water is just what we need to rehydrate and balance our bodies quickly.” Comments Gruffudd.
It seems coconut juice drinks hits a chord with athletes and celebs alike who lead active lifestyles. Tennis player John Isner drinks coconut water during his tennis matches for the high potassium count (double that of a banana). Other celeb fans of CHI include cult film star Jonathan Silverman (Weekend At Bernies) and wife Jennifer Finnigan (Better With You). “I’ve tried every coconut water on the market, and trust me, I’m fussy. Chi is by far the best we’ve had.” comments Silverman and his wife.
Launching simultaneously in Australia as well as the UK, Aussie beauty Melissa George (In Treatment, Triangle) comments, “I love it, love it, love it. I lead a hectic lifestyle and Chi is perfect as the natural boost I need. Plus it’s tasty, fat free and low calorie. What more could you ask for?” Melissa, who first made her name in Home & Away (and who can forget the ‘Hot Nanny’ in friends) is making waves across the globe for her riveting performances.
“Coconut water really is nature’s miracle fruit,” comments Newman. “Research suggests that cytokinins in coco water showed significant anti-ageing, anti-carcinogenic and anti-thrombosis effects. The enzymes aid in digestions and help promote a healthy metabolism. It’s even known to help eradicate eczema.”
“Not to be confused with coconut milk, which is made from pressing the meat of the coconut, Coconut Water is the clear sterile liquid found inside the coconut,” says Mendelsohn. “It’s sterile quality makes it ideal as an alternative to inject intravenously where medical saline is unavailable in developing countries.”
If that’s not enough, Chi has also partnered with the charity “One Seed, One Life”. A portion of every pack sale goes to helping children in the most dilapidated orphanages throughout Thailand. “Having personally visited these orphanages, it’s a wonderful opportunity for our company to help children that have no home, no family and are born into poverty,” comments Mendelsohn. “It is something we believe in quite passionately.”
For more information or Press Enquiries contact:
Chi Drinks Ltd
242 Acklam Road
London W10 5JJ
Tel: 0845 519 8806