Hispanic Impact on US Restaurant Industry Reviewed in Packaged Facts Report Published by MarketPublishers.com

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Hispanics now make up 16 percent of the U.S. population based on the 2010 U.S. Census, and are an increasingly important customer base for the foodservice industry in light of the some 9.8 billion restaurant visits they make each year. New market research report “Latino Foodservice Trends in the U.S.” worked out by Packaged Facts has been recently published by Market Publishers Ltd.

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Market Publishers Ltd

Hispanics now make up 16 percent of the U.S. population based on the 2010 U.S. Census, and are an increasingly important customer base for the foodservice industry in light of the some 9.8 billion restaurant visits they make each year. The Hispanic share of consumer-driven restaurant sales is on the upswing, recording a growth of 4.7 percent during the current year, almost double that of the U.S. consumers generally.

New market research report “Latino Foodservice Trends in the U.S.” worked out by Packaged Facts has been recently published by Market Publishers Ltd.

Report Details:

Title: Latino Foodservice Trends in the U.S.
Published: January, 2011
Pages: 132
Price: US$ 3,995
http://marketpublishers.com/report/services/restaurants/latino_foodservice_trends_in_us.html

The scope of the report is the full-service, limited-service and snack and beverage segments of the restaurant industry. The study includes a detailed overview of 4-year Hispanic restaurant spending trends by restaurant segment; 5-year Hispanic guest traffic analysis by restaurant segment, sub-segment and brand; menu item coverage (primarily Mexican but also Caribbean and South American, as well as limited-time offer and new item analysis). Trends are framed within the context of the general population as well as that of non-Hispanics. A market size and forecast for restaurant sales to Hispanic consumers (with segment analysis) can also be found in the review.

Report Contents:

CHAPTER 1: EXECUTIVE SUMMARY

Scope and Methodology
Scope of coverage
Methodology
Consumer survey methodology
Menu item analysis
Methodology
Market size and forecast
Hispanic restaurant spend trending
Definitions
Share of Stomach: Latino Foodservice Market Size and Forecast
Insight capsule
Latino Foodservice: Macrotrends and Drivers
Insight capsule
Fast Facts
Latinos in Context: Cuisine and Menu Trends
Insight Capsule
Fast Facts
Restaurants, Hispanics & Health
Insight Capsule
Fast Facts
Latinos in Context: Food & Restaurant Spending Trends
Insight Capsule
Fast Facts
Latinos in Context: Restaurant Industry Guest Traffic Trends
Insight Capsule
Latinos in Context: Casual Restaurant Guest Traffic Trends
Insight Capsule
Latinos in Context: Family Restaurant Guest Traffic Trends
Insight Capsule
Latinos in Context: Quick-Service Restaurant Guest Traffic Trends
Insight Capsule
Latinos in Context: Snack & Beverage Concept Guest Traffic Trends
Insight Capsule
Latinos in Context: Restaurant Brand Analysis
Insight Capsule

CHAPTER 2: SHARE OF STOMACH: LATINO FOODSERVICE MARKET SIZE AND FORECAST

Introduction
Restaurant sales to consumers
Graph 2-1: Restaurant Sales to Consumers, 2006-11
Limited-service restaurant sales to consumers fare better than full-service sales
Graph 2-2: Restaurant Sales to Consumers, by Segment, 2006-11
Hispanic share of restaurant sales ticks upward
Graph 2-3: Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
Balancing population growth, unemployment trends and HH income
Graph 2-4: Restaurant Sales to Hispanic and Non-Hispanic Consumers,
Percent Change, 2007-11
Hispanic momentum in full-service restaurants’ favor
Graph 2-5: Full-Service Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
Graph 2-6: Full-Service Restaurant Sales to Hispanic and Non-Hispanic Consumers,
Percent Change, 2007-11
Limited-service Hispanic restaurant share plateaus
Graph 2-7: Limited-Service Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
Graph 2-8: Limited-Service Restaurant Sales to Hispanic and Non-Hispanic Consumers,
Percent Change, 2007-11

CHAPTER 3: LATINO FOODSERVICE: MACROTRENDS AND DRIVERS OVERVIEW

Hispanic importance to market will only grow over time

Table 3-1: Hispanic Population, Share of Total Population, by Age, 2005-2025
Hispanic HH income and household wealth lags
Table 3-2: Income Analysis, by Race/Gender
But share of consumer spending and buying power on the upswing
Table 3-3: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2005-09
Table 3-4: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2005-09
And significant gains in buying power projected
Table 3-5: Projected Growth in Hispanic Buying Power, 2010-15

KEY RESTAURANT DEMOGRAPHIC DRIVERS: YOUTH AND MALES

Youthful Hispanic population important to all restaurant segments
Table 3-6: Population by Selected Age Group, Hispanics vs. Other Population Groups, 2009
Population share + restaurant use and usage frequency = important
Table 3-7: Restaurant Segment Use and Usage Frequency Among Hispanics, by Age, 2011
Males the majority
Table 3-8: Population by Gender, Hispanics vs. Other Population Groups, 2009
But restaurant usage and usage frequency tilts to Hispanic females
Table 3-9: Restaurant Segment Use and Usage Frequency Among Hispanics, by Gender, 2011
Larger, family households with children
Latino households much larger than average
Table 3-10: Population by Gender, Hispanics vs. Other Population Groups, 2009
Regional variations
Language and acculturation
Table 3-11: Percent of Hispanic Population Foreign-Born, 2009
Table 3-12: Percent of Hispanic Population Foreign-Born, by Age Group, 2009
Most Latinos Are English-speakers
Table 3-13: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009
Influence of English language grows
Table 3-14: English-Language Capabilities of Hispanics 5 Years Old and Over, 2000-09
Marketing correctly to multicultural consumers
Taco Bell’s talking Chihuahua
The Spanish media angle
Olive Garden: Spanish media; mainstream restaurant chain

A QUESTION OF CONFIDENCE

Opportunity: target Hispanics in view of restaurant usage & degree of confidence
Table 3-15: Degree of Consumer Confidence, Correlation to Restaurant Usage by Segment,
Hispanics vs. Non-Hispanics

KNOW YOUR GEOGRAPHY

Graph 3-1: Hispanic/Latino Population as Percent of Total Population by County, 2010
Highly concentrated Hispanic areas influence leading restaurants’ Hispanic share
Jack in the Box geographic analysis
Table 3-16: Jack in the Box Location & Hispanic Population Analysis
Denny’s geographic analysis
Table 3-17: Denny’s Location & Hispanic Population Analysis
But it’s not just about location; it’s also about cuisine type
Domino’s delivers to Hispanics
Table 3-18: Domino’s Location & Hispanic Population Analysis

CHAPTER 4: LATINOS IN CONTEXT: CUISINE AND MENU TRENDS OVERVIEW TOP ETHNIC CUISINE AND FLAVOR TRENDS

What’s hot?
Table 4-1: Top Ethnic Cuisine and Flavor Trends, 2011

MEXICAN ON THE MENU

Top sauces and flavors on Mexican menus
Table 4-2: Top Sauces and Flavors at Mexican Restaurants,
Incidence and Penetration, 2011
Top Mexican sauces and flavors used across restaurant industry
Table 4-2: Top Mexican Sauces and Flavors, All Restaurant Menus, Incidence and Penetration, 2011
Top Mexican entrees vary by segment
Table 4-3: Top Mexican Entrees, Restaurant Penetration, by Segment, 2011
Regional variation
Table 4-4: Top Mexican Entrees, Restaurant Penetration, by Region, 2011
Top Mexican appetizers
Table 4-5: Top Mexican Appetizers, Restaurant Penetration, by Segment, 2011
More than just Mexican
Shared in common
Mexican menu presence dwarfs those of other Latin American regions
Table 4-6: Latino/Hispanic Cuisine: Restaurant Industry
Menu Incidence & Brand Penetration, by Segment, 2011
Non-Hispanic cuisine chains
Pizza chain mixes traditional pizza offerings with Latino-influenced fare
Table 4-7: Domino’s Pizza: Latin-Influenced Menu Item Introductions, 2010-11
Breakfast mainstay spices up menu
Table 4-8: Denny’s: Latin-Influenced Menu Item Introductions, 2010-11
Casual Bar & Grill player innovates with Hispanic-influenced fare
Table 4-9: Chili’s: Latin-Influenced Menu Item Introductions, 2010-11
Burgers with flair
Table 4-10: Sonic: Latin-Influenced Menu Item Introductions, 2010-11
Studying high concentration areas
Diversity on the menu
Studying street food

CHAPTER 5: RESTAURANTS, HISPANICS & HEALTH MAKING HEALTH A PRIORITY

The argument in dollars and cents
Obesity rates among Hispanics trending higher
Graph 5-1: Age-Adjusted Prevalence of Overweight, Obesity and Extreme Obesity among U.S. Adults, Age 20-74 Years
Rates among Hispanic children on the rise
Graph 5-2: Obesity Rates, Ages 2-19, All versus Hispanic, 1988-2008
Lower incomes = higher obesity rates
Rates among men and women by race and ethnicity differ
Graph 5-3: Obese Adults Age 20 and Over, by Poverty Income Ratio and Race/Ethnicity, Percentage of Male and Female Obese Adults: 2005-08
Hispanic culture and practices significantly influence obesity perceptions
Burst and bust short-time financial cycle leads to food sharing
Feeding children a symbol of nurturing and achievement
Obesity not perceived as negative

STUDY RAMIFICATIONS FOR RESTAURANT INDUSTRY

Hispanic poverty is widespread
Hispanic diet, health & food attitudes: a myth exposed & health contradiction?
Healthful eating conundrum
Positive breakfast trend; negative ingredient knowledge trend
Table 5-1: Hispanic Diet, Health & Food Attitudes: Percentage Use, Index to Non-Hispanics, 2006-11
Healthy fast food? Not so fast!
Generational differences compounded by usage-frequency differences
Table 5-2: Healthy Fast Food Endorsement: Percentage Use, Hispanic Generation Index to General Population, 2011
But HH income tells a different story
Table 5-3: Healthy Fast Food Endorsement: Percentage Use, Hispanic HH Income & Gen Y Gender Index to General Population, 2011
Nutrition
Table 5-4: Food Nutrition Importance: Percentage Use, Hispanic Generation & Gen Y Gender Index to General Population, 2011
The importance of the kitchen is relative
The kitchen is much more important to some than to others
Debunking a myth: importance of kitchen does not deter Hispanic restaurant use?
Table 5-5: Kitchen Importance: Percentage Use, Hispanic Generation & Gen Y Gender Index to General Population, 2011

CHAPTER 6: LATINOS IN CONTEXT: FOOD & RESTAURANT SPENDING TRENDS OVERVIEW

Hispanic HH income and household wealth lags
Table 6-1: Income Analysis, by Race/Gender
But share of consumer spending and buying power on the upswing
Table 6-2: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2005-09
Table 6-3: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2005-09
Table 6-4: Income Analysis, by Race/Gender

HISPANIC HOUSEHOLD SPENDING TRENDS

Hispanic food spending trends
Graph 6-1: Hispanic Household Food Spending, 2005-09
Gap between narrows between food-away-from-home and food-at-home spending
Graph 6-2: Hispanic Household Food Spending,
Share of Total Spend, 2005-09 2005-09
Hispanic restaurant spending trends
Graph 6-3: Hispanic Household Food-Away-From-Home Spending, by Segment, 2005-09
Full-service restaurant share gains suggest that significant shift is underway
Graph 6-4: Hispanic Household Food-Away-From-Home Spending,
Share of Total Spend, 2005-09
Hispanic daypart spending trends
Graph 6-5: Hispanic Household Restaurant Spend Share, by Daypart, 2005-09
Per household versus per person restaurant spending
Graph 6-6: Hispanic Restaurant Spend: Per Household & Per Person, 2005-09
Breakfast spending increases defy recession
Graph 6-7: Hispanic Breakfast Daypart Spend: Per Household & Per Person, 2005-09
Lunch
...

More new research reports by the publisher can be found at Packaged Facts page.

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