Coventry Re-launches the Popular Poppy Online Saver Account With a Market Leading 3.15% AER

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Back by popular demand - Coventry Building Society is re-launching the popular Poppy Online Saver

Back by popular demand - Coventry Building Society is re-launching the popular Poppy Online Saver, with a market-leading rate of 3.15% AER. Since the range of Poppy Savings products were first launched in 2008 they have raised over £5 million for the Royal British Legion.    

The Poppy Online Saver (2) is an easy access online savings account which allows four penalty-free withdrawals each year, with further withdrawals also possible with the loss of just 50 days interest. The account, which is operated entirely online, can be opened with as little as £1 and a maximum investment of £250,000. The Coventry will make a donation of 0.05% of the average balances held in Poppy Online saver for each 12 month period.

Colin Franklin, Sales and Marketing Director at Coventry Building Society, said: “Poppy Online Saver was very popular with savers when it was introduced earlier this year, so we have decided to launch a second issue. Savers will receive a market leading rate of 3.15% AER with easy access and at the same time will help the Coventry support the Royal British Legion Poppy Appeal. The work of the Royal British Legion continues to be as important and relevant as it has ever been and we are hoping this new Poppy Online Saver will lead to another fantastic donation”.

To find out more and apply visit

  • Coventry Building Society is the third largest building society in the UK with assets exceeding £22.3 billion.
  • Coventry Building Society and The Royal British Legion were awarded Best Affinity Marketing at the 2011 Business Charity Awards: For the use of a company’s products or services to help a charity provide benefits
  • The Royal British Legion provides financial, social and emotional support to millions who have served or who are currently serving in the Armed Forces, as well as their dependents.
  • Currently, nearly 9.1 million people are eligible for this support and the Legion receives thousands of calls for help every year.
  • Poppy Online Saver has been designed to support the work of the Legion by raising much needed funds.
  • Royal British Legion registered charity no. 219279
  • Further information about The Royal British Legion can be obtained from visiting
  • Further information about this year’s Poppy Appeal can be found at

Case Study from the Royal British Legion

Lance Corporal Tyler Christopher, 27, Birmingham

27 year-old soldier L/Cpl Tyler Christopher currently serving in the 4th Battalion The Rifles in the Army was injured by an IED in Afghanistan in 2009. As a result of the blast he had to have both legs amputated above the knee, as well as nearly losing his arm and suffering abdominal injuries. After recovering in Selly Oak Hospital, he was referred to Headley Court for rehabilitation, and travelled between Headley Court and his mum’s house in South Wales. During this time the Legion stepped in, as part of its Immediate Needs assistance and provided a handy man through its Poppy Calls scheme to carry out essential and urgent home adaptations.

He is part of the Battle Back Sledge Hockey team which will be competing in the 2014 Winter Paralympics in Russia. He lives in Hampshire with his girlfriend Katie and attends a full-time college course as well as dedicating as much time as possible to competing and sport.

“Changes to my mum’s home were essential for me, but also for my mum when I was home from Headley Court, and I’ll never forget that the Legion got the job done as quickly as possible to make life at that time easier for me.

“Both myself and my girlfriend are grateful for the support of the Legion and hope to some day set up our own business- something we know the Legion is also able to help with through its funding.”

Case Study Coventry Building Society Poppy Account Holder

Chris Hollis aged 53 from Rossendale, Lancashire is a member of Coventry Building Society and has saved in the Poppy Bond for the last two years. “ This is a great way for savers to support the Royal British Legion. The Poppy Bonds always pay a best buy rate so as far as I’m concerned it’s a win win - as a saver I get a great rate on my savings and The Royal British Legion gets a significant donation - £5 million since 2008 is amazing. I have a friend whose son is currently serving in Afghanistan and my uncle was killed in the second world war, so this has always been an issue close to my heart”.


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