DEFENDER Direct Expands into Residential Heating and Cooling Company builds upon its foundation in home security and communications solutions

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DEFENDER DIRECT, one of the nation's leading providers of home security and communications solutions, is entering the HVAC market. The company is launching its True Energy Smart Air division in the Louisville and Cincinnati markets with plans for regional and national distribution beginning in 2012.

Homeowners are staying in their homes longer, but don't want to compromise on innovative technologies that can boost their home's energy efficiency.

DEFENDER Direct, Inc., a national leader in customer acquisition for residential security and home entertainment services, has expanded into the residential heating and cooling business. True Energy Smart Air, a wholly owned division of DEFENDER Direct, is a full-service contractor selling residential Carrier heating and cooling systems, and servicing all brands of home heating and cooling equipment.

The decision to expand into the HVAC industry reflects DEFENDER Direct’s commitment to provide homeowners with integrated solutions encompassing security, digital communication/entertainment and home comfort solutions. “Throughout the nation, homeowners are staying in their homes longer, yet they don’t want to compromise on proven technologies that can make their homes more secure and comfortable,” stated Bob Keck, vice president, business development for DEFENDER Direct.

In affiliating with a HVAC manufacturer, DEFENDER selected Carrier because of its commitment to innovative, high-efficiency comfort solutions. “Since its founding in 1998, DEFENDER has maintained a relentless focus on affiliating with top brands serving homeowners. Our decision to become a Carrier dealer reflects our commitment to aligning with the industry’s leaders,” said Keck.

Offering one-of-a-kind customer service solutions has been an integral part of DEFENDER’s growth in the home services market. The company will continue this tradition as it expands into HVAC by offering free access to home energy specialists 24/7 and handling the rebate claims process for new customers. “DEFENDER will handle the paperwork and documentation involved in securing rebates offered by Carrier. Our goal is to make the process of upgrading seamless, convenient and affordable for homeowners,” Keck said.

True Energy Smart Air employs NATE-certified professional energy technicians to install and service home comfort systems. NATE – North American Technician Excellence – is the HVAC-industry leader in testing and certification of technicians. “Today’s heating and cooling systems demand individuals with the proficiency to ensure that home comfort systems are properly sized, installed and maintained so that the homeowner is assured of optimal energy efficiency and peak operating performance,” Keck added.

While initial True Energy Smart Air locations are located in Cincinnati and Louisville, the company plans to expand throughout the Midwest and beyond in 2012.

About DEFENDER Direct, Inc.
Since its inception in 1998, DEFENDER has emerged as a leading dealer for a prestigious portfolio of security and digital communication brands including ADT, GE and DISH Network. The company recently broadened its portfolio of residential service offerings with the addition of an HVAC product, True Energy Smart Air, and a home water systems product, True Blue Water Solutions. DEFENDER Direct’s Outsourced Sales Center Division also continues to use its sales force expertise to improve lead acquisition for outside clients. DEFENDER employs more than 1,700 individuals in 50 states with over 120 branch offices nationwide. In September 2011, DEFENDER was named 194 on the InformationWeek 500, an annual listing of the nation’s most innovative users of business technology.

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Susan Miller
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