Elemental Lights Up Women’s Roller Derby Tournaments Online

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Elemental Live delivers high-quality pay-per-view video to derby fans via WFTDA.com

Elemental Technologies (http://www.elementaltechnologies.com/), the leading provider of video processing solutions that enable multi-screen content delivery, today announced that the Women’s Flat Track Derby Association (WFTDA) and Blaze Streaming Media, a live event broadcasting company, are using Elemental™ Live (http://www.elementaltechnologies.com/products/live) to deliver pay-per-view broadcasts of live flat track roller derby tournaments to online platforms.

Elemental and Blaze Streaming Media, both based in Portland, Oregon, have worked in partnership with the WFTDA to bring live derby action to the web in stunning quality over the course of the flat track tournament season, which kicked off in September, 2011. This is the first year that the WFTDA has centrally managed the video broadcast of its Big 5 tournament events.

“In line with its mission to promote and foster the sport of women’s flat track roller derby, the WFTDA is committed to bringing a high quality viewing experience to fans tuning in online,” said Kim Stegeman, sponsorship chair of the WFTDA. “It’s empowering to bring our tournaments to remote viewers in high-definition using Elemental gear, allowing fans to enjoy bouts of this fast-growing sport in real time.”

Elemental Live is a video processing system that provides content producers and distributors with live video and audio encoding for adaptive bitrate streaming to new media platforms. In this deployment, Blaze captures live derby action from multiple camera angles and uses Elemental Live to perform encoding of high-definition streams available via pay-per-view on the WFTDA website (http://wftda.com/). In addition, WFTDA and Blaze are teamed with the Association of Flat Track Derby Announcers to provide professional on-air commentary for the video stream.

“Elemental Live enables Blaze and the WFTDA to deliver encoded streams of the highest caliber for web-based viewing,” said Joe Christensen, president of Blaze Streaming Media. “The ease of integration and use of the encoder is unmatched; I look forward to future opportunities to deploy Elemental solutions in our live broadcast applications.”

“Like every form of great entertainment, flat track roller derby seeks to solidify its brand identity with fans in every possible media,” said Keith Wymbs, VP of marketing at Elemental. “We’re proud to partner with the WFTDA and Blaze Streaming Media to bring the fast action and intensity of roller derby to viewers everywhere through streaming video.”

The top three teams from each of WFTDA’s four playoff tournaments will compete in the 2011 “Continental Divide and Conquer” Championships in Broomfield, Colorado, November 11-13. For more information, visit http://www.wftda.com.

About Elemental
Elemental Technologies is the leading provider of video processing solutions that enable multi-screen content delivery. The company’s award-winning products help content programmers, service providers and broadcasters bring video to any screen, at any time – all at once. Seven of the top ten media companies in the United States, including CBS, Comcast and Disney, rely on unmatched solutions from Elemental. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more, visit http://www.elementaltechnologies.com and follow us on Twitter @elementaltech.

About WFTDA
The Women’s Flat Track Derby Association is the international governing body for the sport of women’s flat track roller derby and a membership organization for leagues to collaborate and network. WFTDA sets standards for rules, seasons, and safety, and determines guidelines for the athletic competitions of member leagues. There are currently 124 WFTDA member leagues and 76 leagues in the WFTDA Apprentice program. WFTDA is governed by a five-member, volunteer Board of Directors and managed by an Executive Director.

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Jeff Fishburn